Top of Mind Thursday – May 19, 2022: Up, Up, and Away

Gas prices. Food prices. Home prices. Interest rates. Inflation is dramatically driving up all of these–and more.

Leverage2Market LogoThis should not come as a surprise. More than $5 trillion was pumped into the US economy to soften the impact of COVID-19 related layoffs and losses. Lockdowns in China have caused major shortages of many components and stopped the shipment of finished goods to much of the world. The aftermath of the war in Ukraine has caused food and energy shortages–which translate into higher prices. All of these factors are known to impact inflation rates.

Yet, the unemployment rate (which spiked through the roof at the peak of the pandemic) is near an all-time low and businesses across many industries are unable to find enough workers. Consumers are traveling again and demand for goods remains high.

So what’s going on? I’m not an economist, and I doubt even those who are trained in economic theory could accurately predict what will happen next. But one thing I know for sure: Panicking does no one any good–ever.

We’ve spent more than two years adapting to a global pandemic (which, BTW, is not over yet). We’ve survived inflation in the 1980s that was dramatically worse than what’s expected now. Americans can adapt to current economic conditions without major suffering–after all, no one is attacking us with missiles and bombs for the 85th day in a row.

Prices may go up for awhile. But there’s no need to throw confidence to the wind. This, too, will pass.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats