Tag Archives: Linda Popky

Top of Mind Thursday January 23, 2020: Going Nuts Over a Loss

        Strong brand icons become trusted friends–almost feeling like family. That’s why it was such a shock to many of us to hear that Mr. Peanut, the symbol of Planters Peanuts for over 100 years, is about … Continue reading

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Protecting Your Bold Brand

Erik Pelton Founder EMP&A www.erikpelton.com Erik Pelton launched his trademark law practice in 1999, following his work as an examiner at the US Patent and Trademark Office. The firm represents clients in all aspects of trademark clearance, registration, maintenance, transactions, … Continue reading

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Top of Mind Thursday December 26, 2019: Building a Better World

        We’re rapidly approaching the end of the year. Hard to believe, but it’s also the end of the second decade of the 21st century. How did that happen? Seems like it was just yesterday when tech … Continue reading

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Top of Mind Thursday December 19, 2019: When The Very Best Isn’t Enough

        For 75 years, the Hallmark Company has used the marketing slogan, “When you care enough to send the very best.” Last week, we found out that you can’t send the very best if you’re not representing … Continue reading

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    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.

    Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands.  - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

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    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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