What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: leadership
The Law of Attraction: Why Magnetic Leadership is Critical for Success
Roberta Matuson President Matuson Consulting www.matusonconsulting.com For more than 25 years, Roberta Matuson, president of Matuson Consulting, has helped leaders in highly regarded companies, including General Motors, New Balance, The Boston Beer Company and small to medium-size businesses, achieve dramatic … Continue reading
Why Without Vision and Leadership, Brands Suffer
Sunny Bonnell Co-founder Motto www.wearemotto.com Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding … Continue reading
In Plain Sight: The Important Leaders We Often Don’t See
Scott Edinger Founder, Edinger Consulting Group www.edingergroup.com Scott Edinger is recognized as an expert in helping organizations achieve top and bottom line growth. He has worked with leaders in nearly every industry sector, helping the formulate and implement growth strategies, … Continue reading
How Marketing Helps Midsized Companies Get Mighty
Robert Sher Founding Principal CEO to CEO Inc. www.Ceotoceo.biz Robert Sher is Founding Principal of CEO to CEO, a firm of former CEOs that improves the skills of mid-market chief executives who are navigating changes in their business and marketplace. … Continue reading