Top of Mind Thursday – June 22, 2023: Lost and Found

Leverage2Market Logo

This afternoon, it was reported that the missing submersible vessel with five people aboard had met a catastrophic end on the ocean floor, near the wreck of the Titanic that was the target of their trip.

While it’s terribly sad that five people lost their lives, there was no lack of effort expended to try to find and rescue them. Both Canada and the US sent rescue crews, and many private ships outfitted with the latest technology were deployed as well.

Contrast that to another incident this week in the Mediterranean. A $175 million superyacht rescued over 100 migrants from the wreck of a fishing trawler that sank while the Greek Coast Guard sat back and watched. In addition to those rescued, over 650 people are estimated to have drowned in that accident.

We can’t weigh the value of one life against another. Still, the disregard for human life experienced in the Greek incident is appalling. And the difference between the two seafaring mishaps is stark.

The occupants of the Titan submersible were wealthy people who paid hundreds of thousands of dollars for the adventure of a lifetime. They ignored the calls from those who warned the vessel wasn’t well-tested, and pointed out that safety was not given serious consideration.

The people lost off the coast of Greece were Pakistani, Syrian, Palestinian, and Egyptian refugees–escaping bad conditions to try and build a better life somewhere else. Would the Greek Navy have stepped in if the billionaire’s yacht was in trouble? Most likely. Did they step in here? Absolutely not.

When rich people do dangerous things, the world attempts to rescue them from their mistakes. When poor people attempt a dangerous sea crossing because they feel they have no other choice, it was the government that needed to be rescued from their poor judgment by a billionaire.

In this week’s tragic losses, perhaps we can learn to find our sense of humanity and do better in the future. If not, we are truly lost as well.

Check out our marketing leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats