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Tag Archives: REI
Top of Mind Thursday November 9, 2017: Still Out Standing in Their Field
Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale. Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous–with … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged black friday, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, REI, Top of Mind Thursday
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Top of Mind Thursday October 29, 2015: Standing Out by Getting Out
Recreational retailer REI just did something totally outrageous–they cancelled Black Friday, traditionally the biggest shopping day of the holiday season. This week REI announced that they will be closed on the day after Thanksgiving. As a specialist in products for … Continue reading
Posted in Top of Mind Thursday Memo
Tagged black friday, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, REI, Top of Mind Thursday
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