Tag Archives: REI

Top of Mind Thursday November 9, 2017: Still Out Standing in Their Field

Two years ago outdoor equipment retailer REI did something reckless and revolutionary: They cancelled their Black Friday post-Thanksgiving sale. Well, actually, they postponed it till the following day. The rationale: The holiday sales season was getting more and more outrageous–with … Continue reading

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Top of Mind Thursday October 29, 2015: Standing Out by Getting Out

Recreational retailer REI just did something totally outrageous–they cancelled Black Friday, traditionally the biggest shopping day of the holiday season. This week REI announced that they will be closed on the day after Thanksgiving. As a specialist in products for … Continue reading

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