Top of Mind Thursday December 1, 2016: Back in Black

Top of Mind Thursday

Ever wonder how successful all of those Black Friday megapromotions and sales are anyway?

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This past week Target hit a bullseye with its Black Friday promotion–selling  3200 TVs a minute or 192,000 televisions before breakfast.

You can bet that most of those people came for the low priced, low-margin TV, but picked up a few other things while they were in the store, too. And nearly a week later, here we are still talking about it!

While many of us might not be caught dead mixing it up with those frenetic retail shoppers on the day after Thanksgiving, it’s a good lesson that these kind of tried and true promotions happen year after year for a good reason–they actually work.

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