Top of Mind Thursday Memo Archive

Top of Mind Thursday November 8, 2018: What Comes Next

Top of Mind Thursday

If you’re like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday’s mid-term elections.

Leverage2Market LogoThe good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week than in the previous mid-term election. The bad news is the election season seems to be getting longer and longer. I expect the campaigning for 2020 will start in earnest any day now.

What can we take from this week’s results?

  • People participate when they feel the results affect them, and that their vote can in turn affect the results.
  • Emotion trumps logic every time. On all sides, voters were influenced by the rhetoric and cries of those they thought represented their point of view.
  • America is changing. Tuesday’s winners included more women elected to Congress than every before, as well as people representing the LGBT, Muslim, African-American, and Hispanic communities. Another group of candidates didn’t win, but they made their races surprisingly close.

Unfortunately, the country remains highly polarized. Before we get too deep into the next round of national races, this would be a great time to take a step back, breathe, and try to remember that we’re all in this together.

A little quiet time and healing would be helpful, before we jump into what’s coming next.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday November 1, 2018: Stretch No More

Top of Mind Thursday

Yesterday afternoon, Willie McCovey, legendary Hall of Fame first baseman for the San Francisco Giants for many years, passed away at the age of 80.

Leverage2Market LogoThe 6 foot 4 inch McCovey (nicknamed “Stretch”) teamed up with outfielder Willie Mays to give opposing teams “the Willies” by terrorizing them at the plate and in the field. Throughout his career, McCovey hit 521 home runs, and was one of just a handful of players to win Rookie of the Year, league MVP, and All Star Game MVP honors.

But McCovey was a giant off the field as well. He was gracious and generous, always had a smile on his face and a kind word for young fans. He was a fixture at the ball park every season, despite ongoing health issues with resulted in being confined to a wheelchair in recent years.

Willie was our neighbor in Woodside for many years, where the baseball field at the local elementary school is named after him. In 2000, the Giants named the inlet outside their new ballpark McCovey Cove. A handful of home run balls splash into the cove each year.

But the honor Willie was most proud of was the Willie Mac award, given each year since 1980 to the most inspirational player on the San Francisco Giants. Willie was there to present the award personally each year, including this past September.

His warm presence and easy smile will be sorely missed by the team, the fans, and the baseball world.

RIP, Willie. They don’t make ballplayers like you any more.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday October 25, 2018: Someone May Take You Seriously

Top of Mind Thursday

In the last 24 hours, we’ve seen at least 9 explosive devices sent to prominent Democratic politicians, businessmen, and celebrities, including two ex-presidents.

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So far, all of the devices were intercepted by law enforcement before they were able to detonate. But it’s not clear if all of them have been found, and we don’t yet know who is behind this.

We are two weeks away from mid-term elections and the rhetoric and emotional outcries are reaching a fevered pitch. Most of us recognize hyperbole when we see it and we dismiss it. Yet, there are those who believe the rantings and ravings of leading politicians and feel like they need to do something dramatic to help the cause.

We need to be aware that what we say and do, especially in the height of competition, can be misinterpreted by others. We see celebrities apologizing for insensitive remarks made without considering the consequences. If the faux pas is egregious, they may even get fired.

What are you saying or doing about your business that could be misinterpreted or might cause inappropriate action? Before you speak, stop and realize someone may actually be taking you seriously.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday October 18, 2018: Final Sale–No Returns Accepted

Top of Mind Thursday

On Monday, Sears Holdings, the iconic brand that started as a mail-order firm in 1893 and at one time had annual revenue of over $100 billion, declared bankruptcy.

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This was no surprise. The retail chain, which was combined with Kmart in 2005, has been on a downward spiral for the last 20 years. Their stores were messy and unfocused. They lost track of their key customers, and, as a result, had no competitive differentiator. Newer chains like Walmart and Target came in and ate their lunch.

We can blame the rise of ecommerce and Amazon, the decline of retail storefronts, the mistake of taking on huge amounts of debt–or perhaps all of the above.

But the sad part is that before there was an Amazon, Sears was the Amazon of retailing. They built such brands as Kenmore, Craftsman, Allstate, DieHard, and Discover. But more importantly Sears invented mail order sales–selling everything from clothes to farm equipment to home building kits through a network of catalog stores that blanketed the country.

There was no one in a better position in the late 20th century to become the colossus of online retailing than Sears. Not only did they miss the chance to hit it out of the ballpark–they didn’t even suit up for the game. Sears management mistakenly thought they were a retail department store chain, totally ignoring the fact that they had built a link to most households in America.

What killed Sears was not ecommerce or leveraged debt. It was a lack of vision. And that’s something that can’t be returned or exchanged.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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