Top of Mind Thursday Memo Archive

Top of Mind Thursday January 11, 2018: Time’s Up for Change

Top of Mind Thursday

Over the last several months, the issue of sexual harassment and assault has become front page news on an ongoing basis.

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Some of the biggest names in Hollywood have been brought down by allegations of abuse and inappropriate behavior. The hashtag campaign #MeToo resulted in millions of women throughout all walks of life saying, yes, this also happened to me.

Now a group of 300 women in Hollywood have launched an initiative called Time’s Up to help fight workplace sexual discrimination, harassment and inequality–including the establishment of a legal defense fund to help less privileged women bright their grievances as well. Stars attending Sunday’s Golden Globe awards presentation all wore black to support this movement, and both men and women are saying we’ve had enough of this behavior.

The problems being discussed didn’t appear out of nowhere. But it took a group of courageous individuals to stand up and say we won’t take it anymore to effect change.

What major issues may be lying in wait in your industry? How can you be seen to be part of the solution to solving those issues, rather than perpetuating the problem? How will you react when time’s up?

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Top of Mind Thursday January 4, 2018: Green and Growing

Top of Mind Thursday

On Tuesday, California joined the growing number of states and jurisdictions that allow recreational sales of marijuana.

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Estimates are that first year sales of legal cannabis-related products will exceed $3.8 billion, growing to over $5 billion in 2019. Add in 34% in taxes at the local and state levels. That’s a lot of green!

Initial sales will be through dispensaries already set up for medical marijuana sales, as local municipalities determine how best to regulate new entries to the marketplace. Meanwhile, entrepreneurs are contemplating businesses to support this new opportunity.

The transformation from shunned to stunning over a relatively short time period has been incredible. But the ability to take a new potential opportunity and monetize it in new and creative ways is not surprising–it’s what we do as Americans.

What intriguing nascent opportunities as lurking in your business environment? Are you prepared to act on changing rules and regulations, or evolving consumer demands? Will you be ready to take your business to new highs?

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linda@popky.com
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Top of Mind Thursday December 28, 2017: Regeneration

Top of Mind Thursday

If you’re a fan of the long-running BBC sci-fi series Dr. Who, you know that Christmas is the time when the infamous doctor often regenerates–morphing from one physical manifestation to another.

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The last week of the year is often a time for relaxation, a review of the last 12 months, and a change to recharge the batteries before hitting 2018 at full speed. But too often we return from our well-deserved winter breaks to pick up exactly where we left off. We take on the same old projects, the same issues and challenges, and the same old approach to work and to life.

If even a time lord like The Doctor needs to regenerate every so often, what about us mere mortals?

Perhaps this is the year when  you will be regenerating into a new and different form. If so, I wish you luck with your new adventure, whatever it might be. Or, if you are like most of us, you regenerate a little at a time, every single day. The key is to keep growing and adapting to the ever-changing world around us–and to be a force for positive change.

As we approach the new year, I wish you a happy and healthy 2018, filled with prosperity, peace, and possibility. 

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Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

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Top of Mind Thursday December 21, 2017: The Power of the Last Mile

Top of Mind Thursday

If it seems like the holiday season has turned into one continuous stream of package deliveries, that’s because it has. 

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It’s not that people aren’t shopping this season–they’re just not shopping at the mall. A record 1.2 billion packages will be delivered by Fedex and UPS during the two month holiday season. Amazon alone may account for nearly a billion packages worldwide.

The problem for a business frantically fulfilling mail order or internet orders is that the fate of your products–and perhaps your business–may lie in the hands of seasonal delivery people who don’t know where they’re going (or what they’re doing)…but are out there doing it anyway.

Your customers’ experience is dependent on how well these third party delivery services do their job–because they control the “last mile” to consumers’ homes. No wonder Amazon and Target are both looking at ways they can control the delivery process.

You may not be able to replace UPS or Fedex… but in what other places are you delegating the final interaction with a customer to a third party? Should you maintain better control of those critical interactions?

Don’t let the last mile become the end of the road for your business.

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Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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