Top of Mind Thursday Memo Archive

Top of Mind Thursday June 4, 2020: A Lesson Still Not Learned

Top of Mind Thursday

 

 

 

 

Last week, I asked how long we could go through the same process of deja vu before things change.

Leverage2Market LogoSince then, not only have things not changed for the better, they’ve gotten significantly worse.

Ten days ago, George Floyd, an unarmed Black man, was murdered by a Minneapolis police office while 3 other officers stood by and watched. One officer was charged quickly. Not until yesterday, were charges brought against the three officers who chose not to intervene.

George Floyd’s death was the tipping point. The frustration of African Americans over the ongoing killings of unarmed Black men by police officers, the continuing pattern of white Americans reporting Black people to the police for doing nothing more than being Black, the indifference and racism of our federal leaders–all of that boiled over this past week.

Protests have been held across the country, and in other parts of the world. Some were peaceful; others erupted into looting and violence. It’s not clear if the people responsible for the looting and vandalism were really protesting Floyd’s death, or if they were other groups using the protests as a cover to commit criminal acts. Deploying the national guard, sending in police with heavy-duty military equipment, and shooting tear gas at peaceful protesters just inflamed the situation.

Where do we go from here? The Minneapolis police chief was asked about the responsibility of the three officers who stood by and let this happen. His response: If they stood there and did nothing, they are complicit.

Most of us have likely never actually abused or murdered an individual because of the color of their skin. But if we sit here and say or do nothing while others commit these crimes, we are also complicit. Edmund Burke said, “All that’s required for evil to flourish is for good men to do nothing.”

Yes, Black lives matter. And the actions or inactions of the rest of us when these things happen matter, too.
Contact me to find out how you can get heard above the noise – even in a crisis situation.


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Top of Mind Thursday May 28, 2020: Deja Vu All Over Again

Top of Mind Thursday

 

 

 

 

The scenes are familiar–only the names have changed.

Leverage2Market LogoTwo weeks ago, we saw video footage of the shooting of Ahmed Aubrey by two former police officers. Yesterday, it was George Floyd, who was choked to death by a police officer holding a knee against his throat. Two days ago, a white woman named Amy Cooper called police because a Black man asked her to leash her dog in a New York City park.

These are only the latest incidents of individuals being singled out for violence or trouble because of their race.

This doesn’t happen just to African Americans. Asian Americans are facing discrimination due to false claims that they helped spread the “Chinese virus.” Muslim Americans have faced violence and discrimination because of false rumors they are all terrorists. Hispanic Americans are discriminated against because they are falsely labeled criminals and rapists.

The common thread: In a time when the entire world is suffering from the effects of a lethal virus, we see the same despicable behavior over and over against people who are different than us. In a time when we should be coming together to help Americans stay safe and return to some sense of normalcy, we see violence erupt over the wearing of masks. In a time when everyone has the ability to immediately broadcast what happens around them, we see unnecessary violence and aggression that previously was swept under the table.

It’s time to get back to business. But we can’t move forward until we agree to stop exhibiting the same inexcusable behavior over and over again–in our businesses, our personal lives, and among those around us.

It’s time to stop living deja vu over and over again.

Contact me to find out how you can get heard above the noise – even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday May 21, 2020: Hurry Up and Wait

Top of Mind Thursday

 

 

 

 

The economy is beginning to open up–across the US, and in many other parts of the world.

Leverage2Market LogoWhile we don’t yet know exactly how this process will unfold, one thing is certain: The ways we interact with others will change dramatically. This will most likely result in lengthier waits in many areas, as establishments take additional precautions to protect both employees and customers.

Last weekend, we took our dog to the vet to checkout a sore leg (turned out to be only a mild sprain).

Humans are no longer allowed inside the vet clinic. We parked in a numbered spot in their lot and interacted with the staff via phone.Before the dog was allowed in the clinic, we had to confirm all the people in the car were not experiencing any COVID-19 symptoms. A technician then came and took him inside where he was seen by a vet who called us with her findings. He was then returned to us in the car, with his new meds, and a copy of the credit card receipt.

What occurred to me is the vet waiting room has now moved from the inside of the clinic to customers’ own cars. Doctor offices are doing something similar: you call when you arrive, answer screening questions, then get a quick temperature check before being allowed inside when it’s your turn to be seen.

When we can’t (or don’t want to) physically go into a store, we wait for curbside pickup or home delivery. We wait for Fedex, UPS, and Amazon deliveries. We wait for DoorDash or GrubHub or Instacart.

No one likes waiting anymore than absolutely necessary. As the recovery continues, those organizations that are able to cut down the wait or use the wait time most creatively will stand out from the crowd.

Don’t wait to start working on how to address this for your business.

Contact me to find out how you can get heard above the noise – even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday May 14, 2020: Unmasking Creativity

Top of Mind Thursday

 

 

 

 

As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus.

Leverage2Market LogoInitially, the focus was on masks and other personal protective equipment (PPE) for medical providers and first responders–to keep them healthy and safe as they cared for others.

More recently, the directive from medical experts has been that we should all wear masks to protect ourselves and others–as the virus can spread silently from asymptomatic people.

While some people are revolting against the mask requirements, others have found a new opportunity to express their creativity. No longer are we limited to the white paper throw-away surgical or N95 masks we see in hospitals. There are now thousands of mask and face covering designs available in a multitude of fabrics and designs.

Choose a mask featuring your favorite sports team, celebrity, or TV show. Order a face covering that reflects your hobbies or interests. Wear a different mask for the day of the week, or get a variety to match your wardrobe.

My current favorite was the one I saw in the supermarket yesterday. A man walked by me with a mask that said, STAY SIX FEET AWAY FROM ME…printed on the mask!

Even in the face of a pandemic, people rise to the occasion with humor and creativity–and the entrepreneurial spirit prevails yet again.

What opportunities do you have in your organization to unmask creativity during this challenging time?

Contact me to find out how you can get heard above the noise – even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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