Top of Mind Thursday Memo Archive

Top of Mind Thursday December 14, 2017: The Power of Showing Up

Top of Mind Thursday

On Tuesday evening, the voters of Alabama shocked the country by rejecting Republican Roy Moore and electing a Democratic–Doug Jones–to the U.S senate for the first time in 25 years.

Leverage2Market Logo

Moore was a polarizing candidate from the start, with a history of racist and homophobic stands–not to mention an ongoing attraction to young teenage girls that got him banned from the local mall.

As a Democrat, Doug Jones faced an uphill challenge throughout the campaign. What pushed him over the finish line was the turnout of voters who didn’t want someone of Moore’s character representing their state. The largest group that came out to defeat Moore were African-American women–a group not known for regularly coming out to the polls, particularly in an off-year election.

What happened in Alabama on Tuesday clearly shows the value of showing up. Too often, people choose not to engage in an issue that’s important to them–whether it’s because they don’t feel they’ll be heard, or perhaps it doesn’t seem worth the time and effort.

But it’s only when we show up about issues we care about–in our personal lives, in business, and in society in general–that real change occurs. When we look the other way, problems are allowed to fester.

When it comes down to it, we need to say, here I am, be present, and show up.

To subscribe, please click here.

Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Comments Off on Top of Mind Thursday December 14, 2017: The Power of Showing Up

Top of Mind Thursday November 30, 2017: Training vs. Tolerance

Top of Mind Thursday

This week Charlie Rose, Matt Lauer and Garrison Keillor were added to the list of celebrities brought down by allegations of of sexual harassment. Congress is now considering mandatory sexual harassment training, as are many businesses.

Leverage2Market Logo

Training is unlikely to help. This is not a case of teaching skills to employees–unless the skills are self-defense. Long-term tolerance of bad behavior regarding sexual harassment has allowed that behavior to spread like a virus, which is now difficult to contain.

How do companies handle other instances of bad behavior? Virtually no company on the planet condones employees embezzling large amounts of money, yet some may look the other way when employees pad expense accounts. The result: expense account padding happens regularly at those organizations. But it doesn’t happen very often in those organizations who make it clear this behavior is unacceptable and will not be tolerated.

Similarly, the bad behavior that is now bringing down powerful men in America will continue until it is crystal clear that it will no longer be tolerated.

Here’s my suggestion for a short 3 step training program on this topic:

  1. If you would be upset if a member of your family were subjected to this type of behavior, then don’t do it.
  2. If you do it anyway, you will no longer be employed here.
  3. There is no step 3.
We owe this to the people who work for us and with us. It’s up to all of us to be clear on what we will and won’t tolerate.

To subscribe, please click here.

Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Comments Off on Top of Mind Thursday November 30, 2017: Training vs. Tolerance

Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful

Top of Mind Thursday

I’ve always found it ironic that Americans follow a day of giving thanks with a rush to beat their neighbors to the best possible deals at the mall–even when this means hurting others to get to those limited quantity items first.

Leverage2Market Logo

It’s as if we’ve checked off the requirement to be thankful. Next on the list is to be aggressive when it comes to Black Friday specials, followed by outmaneuvering fellow shoppers to get the last available parking space for miles.

That’s what I find wrong with designating a single day to give thanks, or a “season” for goodwill. Why can’t we be thankful all year long? Why don’t we have goodwill to others every month and not just in December?

This year, in particular, has been one of incivility and downright rudeness–from the impasse amongst leaders in Washington to inappropriate behavior in Hollywood, business, and beyond.  Given the toll it’s taken on all of us, how about we try something different moving forward.

What if we thank people who enrich our lives, whether family members or business associates, on a regular basis?
What if we treat the people with whom we work with respect–regardless of their gender, race, religion, or national origin–every day of the year?

What if we look for ways to make a difference in other’s lives–twelve months of the year?

Maybe then we will create the kind of difference we can all be thankful for.

To subscribe, please click here.

Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

Contact me to find out how to get heard above the noise


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , | Comments Off on Top of Mind Thursday November 23, 2017: Today is Not THE Day to Be Thankful

Top of Mind Thursday November 16, 2017: Of Epidemic Proportions

Top of Mind Thursday

It’s hard to believe that it’s only been about 5 weeks since Hollywood producer Harvey Weinstein was ousted from his own company because of multiple allegations of sexual assault.

Leverage2Market Logo

Since then we’ve seen a tidal wave of allegations from both women and men about not just other Hollywood producers, directors, and actors, but businessmen in other industries, venture capitalists, politicians, clergy, and men in just about every walk of life. The list includes people of all ages, races, religions, and sexual orientations.

In some cases, the abuse happened decades ago. In others, it’s been ongoing for long periods of time. Why are so many of these people coming forward now?

Perhaps because it appears we are ready to shine a light on this behavior. Until this year, the likely response to these allegations was to blame the victim–they either were making this up, or somehow they had caused the situation to occur. But now enough people are speaking up about so many different situations that as a society, we can no longer pretend this is not a problem and we can’t continue to shun those who were hurt.

Outing the abusers is a step forward. But we won’t fix the problem till we start educating our children at a young age that they have the right to say no and they must respect the rights of other to say no. We need to insist that they immediately tell us about those who won’t take no for an answer, and that they will not be blamed for coming forward.

Only when we prove we have zero tolerance for this behavior will we start to heal the epidemic of abuse once and for all.

To subscribe, please click here.

Nearly 85% of Puerto Rico still does not have electricity. Help us get insulin coolers to diabetics in San Juan. Learn more.

Contact me to find out how to get heard above the noise


Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , | Comments Off on Top of Mind Thursday November 16, 2017: Of Epidemic Proportions

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.

    Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.

    SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.

    Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats