Category Archives: News and Updates

Top of Mind Thursday November 8, 2018: What Comes Next

If you’re like me, you are probably tired of all the ads, rallies, press conferences, etc. surrounding Tuesday’s mid-term elections. The good news is there was a huge increase in voter participation-estimates are nearly 40% more people voted this week … Continue reading

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Top of Mind Thursday November 1, 2018: Stretch No More

Yesterday afternoon, Willie McCovey, legendary Hall of Fame first baseman for the San Francisco Giants for many years, passed away at the age of 80. The 6 foot 4 inch McCovey (nicknamed “Stretch”) teamed up with outfielder Willie Mays to … Continue reading

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Top of Mind Thursday October 25, 2018: Someone May Take You Seriously

In the last 24 hours, we’ve seen at least 9 explosive devices sent to prominent Democratic politicians, businessmen, and celebrities, including two ex-presidents. So far, all of the devices were intercepted by law enforcement before they were able to detonate. … Continue reading

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Top of Mind Thursday October 18, 2018: Final Sale–No Returns Accepted

On Monday, Sears Holdings, the iconic brand that started as a mail-order firm in 1893 and at one time had annual revenue of over $100 billion, declared bankruptcy. This was no surprise. The retail chain, which was combined with Kmart … Continue reading

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    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

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    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

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