Category Archives: Hall of Shame

Absolutely, Positively a Problem: Fedex, you’ve got some work to do

Unless he’s been working on my route for the last few months, the situation with the driver throwing the computer monitor is NOT an insolated incident.
Continue reading

Posted in Hall of Shame | Tagged , , , | Comments Off on Absolutely, Positively a Problem: Fedex, you’ve got some work to do

Return to Sender: Netflix’s Misguided New Pricing and Branding Strategy

Netflix is in the business of delivering entertainment to consumers –easily and seamlessly. Period. Not in the DVD shipping business or the streaming video business.
Continue reading

Posted in Hall of Shame | Tagged , , , , , , , , , | Comments Off on Return to Sender: Netflix’s Misguided New Pricing and Branding Strategy

Spam from InformationWeek: What Part of “No” Don’t You Get?

No, means no–not yes or maybe or I was only kidding. Not listening to what your customers are telling you is the best way to turn a “No, not now” into “No, not ever, in your wildest dreams.”
Continue reading

Posted in Hall of Shame | Tagged , , , , , , | 27 Comments

Why the Spirit Doesn’t Move Me…and Other Lessons from Air Travel

It seems every time you turn around, an airline is trying to find another way to charge passengers to use their services. The latest episode involves Spirit Airlines’ recent decision to charge passengers for carry-on luggage. This comes after most … Continue reading

Posted in Hall of Shame | Tagged , , , , , , , | 2 Comments

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Sniffing All the Newcomers. Learn more about your customers, your competition, your markets. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats