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Tag Archives: Qwikster
Return to Sender: Netflix’s Misguided New Pricing and Branding Strategy
Netflix is in the business of delivering entertainment to consumers –easily and seamlessly. Period. Not in the DVD shipping business or the streaming video business.
Posted in Hall of Shame Tagged Bic, brand strategy, Coke, Colgate, entertainment delivery, LifeSavers, misguided, Netflix, Qwikster, Reed Hastings Comments Off on Return to Sender: Netflix’s Misguided New Pricing and Branding Strategy