Category Archives: Hall of Shame

Avis: No Longer Trying Harder

You just can’t make this stuff up: I walked into the Avis Rental Car Office at Boston’s Logan Airport yesterday. The customer service rep very efficiently handled my reservation and asked me if I’d like to get a GPS for … Continue reading

Posted in Customer Interactions, Hall of Shame | Comments Off on Avis: No Longer Trying Harder

The Most Expensive Five-Cent MasterCard Bill in History

Case Study in how not to do customer service… My mother recently received a Citibank MasterCard bill for five cents. No, that’s not a typo. The bill, which arrived via US Mail was for five cents, as in one single … Continue reading

Posted in Customer Interactions, Hall of Shame | 2 Comments

Airlines Miss the Boat in Hawaii: How United and American blew a great opportunity to build customer loyalty

The collapse of ATA and Aloha Airlines left many unhappy stranded travelers in Hawaii last week. With virtually no notice, the two carriers shut down and those holding tickets were stuck with paying large amounts of money and/or waiting days … Continue reading

Posted in Current Affairs, Hall of Shame, Marketing Strategy, Travel | 1 Comment

Those Pesky Little Fuel Surcharges

Very high on my list of Pet Peeves of how to irritate a customer: Add a surcharge to your bill for oil, gas, delivery, etc. because the price of fuel has gone up. Excuse me, but when oil is $100 … Continue reading

Posted in Hall of Shame | Comments Off on Those Pesky Little Fuel Surcharges

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats