Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.
Podcast: Linda Popky interviews Leah Weiss who talks about how it's possible for even people who work in large teams to find purpose in everyday tasks. - Listen.
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Video: Just a Moment for Marketing: You Can't Beat Experience. What are you doing to make an outstanding customer experience? – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Mocha and Linda ask: How in tune are you with your customers?
There’s an old Chinese curse, “May you live in interesting times.”
The world we live in is extremely interesting. The stock market is extremely volatile. Tariffs may result in trade wars, that may impact many businesses, as well as relations between countries. The epidemic of mass shootings has led to contentious discussions about gun control. The #MeToo movement has galvanized the discussion about sexual harassment and discrimination in the workplace. Immigrants are in the crosshairs. Amazon is targeted for their efficient use of the US Postal System. Federal rules and regulations are changing almost on a daily basis.
How do you not just maintain your direction but thrive in this kind of interesting environment?
It starts with knowing the key value you provide to your audiences–with understanding how you fit into their lives, how they’re better off for having worked with you.
It means being clear on the values you espouse in your organization–from providing high quality products and services to being easy to do business with and promoting fairness and equity.
It involves staying in close contact with your key constituents–including employees, customers, suppliers, partners, and the local community–so that they know what to expect from you and where you stand on key issues.
It means having a strong brand promise that you strive to achieve–and being honest and forthright when things don’t go as planned.
It’s unlikely that things will get significantly less complicated in our world any time soon. But there are times when being less interesting is the most compelling thing you can do for your business.
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Linda observes. Engaged customers make the best evangelists.
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