Top of Mind Thursday November 22, 2018: A Different Kind of Gratitude

Top of Mind Thursday

Each year in the US, on the fourth Thursday in November, we celebrate Thanksgiving–a day to watch parades and football games, eat turkey, and plot Black Friday shopping strategies.

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And it’s also a day to give thanks.
 
The gratitude piece often seems to be lost in the commercialization of the holiday. We hear the same platitudes year after year. My email is full of messages from organizations who are very thankful to be involved with me–because I buy things from them or support their cause.
That’s nice, but this year it doesn’t seem like enough. Less than 20o miles north of me, there are thousands of people spending Thanksgiving in shelters or evacuations because they’ve lost their homes and their livelihoods. A thousand miles to the south, there are migrant refugees who are willing to trek across a continent, risking imprisonment and perhaps death, to leave terrible conditions and start a new life in a place we call home.
This year’s list of what to be thankful for is a bit different.
  • We are grateful for our health and well-being.
  • We are grateful to not be refugees or asylum seekers.
  • We are grateful to live in a democracy with multiple freedoms, including freedom of the press.
  • We are grateful for the ability to participate in a free election process.
  • We are grateful for the technology that keeps us informed and often saves our lives.
  • We are grateful for a strong economy, and a support system for those who are not thriving.
  • We are grateful for advances in health care, and for the ability to get health insurance so we can avail ourselves of these treatments.
  • We are grateful for the first responders who risk their lives to help others survive.
  • We are grateful for the second responders who take on the difficult job of search and recovery after emergency situations.
  • We are grateful for everyone who opens their hearts and their wallets to help those who are in need.
  • We are grateful to have roofs over our heads and food on our tables.
  • And, in northern California, we are grateful that for the first time in months, yesterday we had a good rainfall, leaving the air clear and the sky blue.
This year, I wish you a holiday season full of peace, wellbeing, and a sense of gratitude for all that we have. And a good size portion of turkey and pumpkin pie, too.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Mindful Marketing in a Mindless World

Lisa Nirell
Founder
Energize Growth LLC
www.mindfulmarketer.com

Lisa Nirell, the founder of EnergizeGrowth® LLC, helps CMOs and CEOs accelerate marketing innovation and growth. Top organizations such as Adobe, LinkedIn Learning, Google, AARP, and Hilton hire Lisa to formulate new strategies and launch breakthrough marketing ideas. She leads sever private MO peer communities, including the Marketing Leaders of DC and Marketing Leaders of Atlanta. She is the author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World, and EnergizeGrowth Now: The Marketing Guide to a Wealthy Company.

In this podcast, Lisa share insights in marketing innovation from her six years of surveying CMOs globally. She describes practices marketing leaders can adopt to be more mindful, and explains why today’s marketing leaders need to think about being chaortic to success in today’s fast moving, data-driven world.


ListenListen to this podcast.


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Top of Mind Thursday November 15, 2018: Deja Vu All Over Again

Top of Mind Thursday

This week, California is burning, yet again. This time the most deadly fire in the state’s history destroyed the town of Paradise in the northern part of the state, killing more than 50 people. And in Southern CA, the Woolsey fire has displaced thousands and destroyed hundreds of homes.

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If this sounds familiar, it’s because we’ve been here before. It was only a year ago that downed PG&E transformers sparked the deadly Wine Country fires in Santa Rosa and Sonoma. Two years before, the utility was held responsible for a similar, smaller fire in Butte County.

Both of this year’s fires appear to have started the same way–a downed PG&E transformer near Paradise, and a similar incident involving a Southern CA Edison transformer near Thousand Oaks.

After last year’s disaster, the utilities told us they were putting safety plans in place: trimming excess vegetation, replacing aging equipment, proactively turning off power during high risk conditions, alerting customers when fire danger was imminent.

It does not appear those actions were taken in these situations, which means all of this devastation and loss of life was totally preventable.

What good does it do to have a comprehensive safety plan if you don’t execute it in emergency conditions? 

Think about your business. Are there contingency plans you’ve put in place but haven’t been prepared to execute? Have you given your team the authority to quickly take steps in an emergency, without going through extensive procedures or bureaucracy? Can you take effective action at a moment’s notice?

It’s bad enough to suffer through a disaster once, but making the same mistakes multiple times is inexcusable. There’s no reason to have deja vu all over again.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates | Comments Off on Top of Mind Thursday November 15, 2018: Deja Vu All Over Again

Just a Moment for Marketing: Can You Have Not Enough Friction?

Linda observes: Creative disagreement leads to new ideas and improvements.

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