Top of Mind Thursday November 7, 2019: Advancing Success

Top of Mind Thursday

Yesterday in New York City, the Society for the Advancement of Consulting (SAC) presented its inaugural awards for consultants who advanced the profession of consulting.

Leverage2Market LogoA team of SAC members worked diligently to develop the process for selection, then reviewed candidates and determined who deserved the award.

The 4 criteria used to rank applicants were:

  • Client Success
  • Innovation
  • Advocacy/Growth by Association
  • Resilience

We can adapt these criteria to fit almost any area of business:

  • What do you do to make your customers more successful?
  • How do you encourage innovation in your area?
  • How do you advocate for others and work together for mutual success?
  • How resilient are you when the inevitable downturn or crisis hits–how do you bounce back?

Andrew Hollo, honored as an established consultant, noted that he became significantly more successful when he changed his mindset to get rid of erroneous beliefs.

Amy Segami, the emerging consultant winner who paints on water, noted that all things flow. Nothing stands still. You need to understand how to use the flow to move forward.

How would you rate yourself on these four criteria? What are you doing to make sure your business is moving forward with the right mindset?

 

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

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What are people saying?

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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday October 31, 2019: Trick or Treat

Top of Mind Thursday

 

 

 

 

Tonight is Halloween–the night when kids of all ages dress in costume and knock on doors saying, “Trick or treat.”

Leverage2Market LogoThe expectation is that their goodie bags will be filled with lots of tasty treats–without any tricks involved.

Our customers love when we treat them, too. Most organizations will focus on customer appreciation days or events and they are quick to tell us they love their customers.

But how often do customers feel tricked instead of treated? What happens between the appreciation events? Have you instilled a culture that lets staff and employees know they should be treating customers well every single day?

Too often, not paying attention to customers causes them to be spooked. And the result of that could haunt you for a long, long time.

 

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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We All Just Want to Belong: How to Build Strong, Successful Communities That Work

Jono Bacon
Founder
Jono Bacon Consulting
jonobacon.com

Jono Bacon, is a leading community and management strategy consultant, speaker, and author. He is the founder of Jono Bacon Consulting, which provides community and management strategy, execution, and coaching and the author of the best-selling The Art Of the Community. He has previously served as director of community at GitHub, Canonical, XPRIZE, OpenAdvantage, and is the founder of the primary annual conference for community leaders and managers, the Community Leadership Summit, as well as the Open Collaboration Conference.

In this podcast, Jono explains how important it is for businesses to build strong communities. He talks about the difference between public and private communities, discusses consumer, champion, and collaborative communities, and provides tips for how to keep communities healthy in an age of social media and outrage culture.


ListenListen to this podcast.


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Top of Mind Thursday October 24, 2019: Flying Blind

Top of Mind Thursday

 

 

 

 

More than seven months after global aviation authorities grounded Boeing’s 737 MAX jets because of safety concerns, the planes are still not back in the skies.

Leverage2Market LogoAnd it doesn’t appear this will change soon. Airlines have canceled thousands of flights and reworked schedules to substitute other aircraft when possible. Meanwhile, it appears it will be sometime in 2020 before the plane is cleared to fly–and some countries may not ever clear it at all.

It now also appears Boeing was aware of concerns with the 737 MAX flight control system as early as 2016, when a test pilot complained of “egregious” problems when testing the system in a simulator. Why this concern was not considered and taken seriously is not yet clear.

This week, the company removed its head of commercial aviation, and it has stripped its CEO of the chairman title. These are symbolic moves. It will take much more significant changes to the company culture to restore faith in Boeing again.

This is not simply an issue of a new system that didn’t behave as promised. It appears the process to design, build, and test one of the most complex products engineered on earth is broken–which leads us to wonder what else could possibly be wrong that we don’t know about? And where were the FAA and the airlines in ensuring these aircraft were safe?

Let’s hope that the lessons from this debacle are learned well by all involved. This is why there are checks and doublechecks and triplechecks built into the system. Ignoring them and flying blind doesn’t help anyone.

 

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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