Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!
Article: "Stand-Out Consultants: What I Learned from Linda Popky" on Business and Technology - Read article!
Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
Video: Interview of Linda Popky about Marketing Above the Noise by Shawna Suckow of the Buyer Insider.
Best Small Business Marketing Blogs: “Best Small Business Marketing Blogs 2016: Top Experts to Follow” – CreditDonkey(tm) rates Linda's Leverage2Market blog as one of the best for small business marketing.
SAC® Press Release: "Future AI Technology Neither Panacea Nor Threat" – Read release.
Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Mocha and Linda advise: We need to do a better job sensing our own environment.
It wasn’t supposed to go down this way. Tom Brady and the Patriots were supposed to go to Minneapolis and come back with his sixth Super Bowl win.
And for a good part of the game, it looked like that might still happen. But the Philadelphia Eagles stayed the course to beat the Patriots 41-33–in spite of 40-year-old Brady setting a record for the most yards passing in any NFL game.
The Eagles’ quarterback Nick Foles wasn’t even supposed to still be in the NFL. He was a backup player who had seriously considered leaving the game.
Yet in spite of all of that, the Eagles came home with their first Super Bowl win and the Patriots went back to New England denied.
That’s because when it comes to a single game, anything can happen. And we really should be looking at each challenge in life, whether business or personal, as a single event. Rather than focus on the past record of the opposition or why we can’t succeed, we need to think about how to muster all our resources and achieve the necessary goals.
The only contest that matters is the one in front of us today. When we focus on that, we can truly soar.
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Consultant and Author
Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, Dorie consults and speaks for clients, including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album.
In this podcast, Dorie talks about why it’s important for even those with full time jobs to become more entrepreneurial. She discusses why content creation is critical for those with an entrepreneurial spirit, and talks about how entrepreneurs of all types – whether employed by a company or on their own – can become more successful by expanding their thinking.
Listen to this podcast.
Mocha and Linda advise: Consider how to make things as simple as possible for your customers.