Top of Mind Thursday September 27, 2018: A Quarter of a Century Later

Top of Mind Thursday

This week’s subject is a little different.

Sunday was the 25th anniversary of the day my two-year-old daughter Ilana was diagnosed with Type 1 insulin-dependent (T1D) diabetes.

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We’ve come a long way since 1993. We have new monoclonal fast-acting and time-release insulin. We have glucose meters that take a mere fraction of the blood required back then. We have insulin infusion pumps, and continuous glucose monitoring systems, and technologies that are making strides towards delivering an artificial pancreas.

But we’re not there yet. This is still a disease that must be managed by patients and their families 24×7. Blood sugars need to be checked every few hours. Food needs to be analyzed for carbohydrate content. Exercise, excitement, and even mild illness can throw the balance off big time. And for unknown reasons, the rate of diagnosis continues to climb–an increase of 20% in just the last 10 years.

And there are still tragedies. Just last week, I learned of two lives cut way too short: a 26 year old boy who died of high blood sugar because he couldn’t afford to buy enough insulin, and a 10 year old girl whose glucose levels went so low during the night that she never woke up.

That’s why next month Ilana and I will participate in the JDRF Walk for a Cure at Levi’s Stadium in Santa Clara.

We walk for all the kids and families who struggle with this disease, and for those that are no longer with us. We walk to fund the research that looks for the cure. We walk to educate people about the 1.25 million Americans who have T1D.

And we walk so that 25 years from now, we will be counting the years since Type 1 became Type none.

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Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Nothing to Fear Here: How Conquering Fear Leads to Dramatic Sales Growth

Alex Goldfayn
CEO
The Revenue Growth Consultancy
www.goldfayn.com

Alex Goldfayn the CEO of The Revenue Growth Consultancy, creates average annual revenue growth of 10-20% for clients. About once a week, Alex delivers keynote speeches, sales kickoffs, breakout sessions and workshops for various associations and companies around the country. The topic is sales growth, but he also dives deeply into confidence (instead of meekness), proactivity (instead of reactivity), and optimism (instead of pessimism). He s the author of the Wall Street Journal bestseller Selling Boldly, published in early April 2018, and The Revenue Growth Habit, selected one of the top 15 business books of the year by Forbes.

In this podcast, Alex tells us why fear is the greatest enemy of sales. He explains the three-step Selling Boldly System, and explains why it’s so important to call the happy customers who do not have a problem. Alex explains how the move from fear to confidence may be the most important thing you do to build your business.


ListenListen to this podcast.


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Just a Moment for Marketing: Stand Up and Be Counted

Linda says: Customers notice if you stand up for what is right.

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Top of Mind Thursday September 20, 2018: Civil Action

Top of Mind Thursday

This past week, I’ve watched people attack each other on Facebook, Nextdoor, and a YahooGroups mail list.
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This was not related to politics or world events, but, for the most part, for silly things. One person didn’t like the way someone worded a compliment. Another was upset because he didn’t like the point of view of another poster. A third group was attacking someone because they don’t share her feeling about a particular religion.What happened to civility?

There was a time not so long ago when it seems the default position in society was to treat the other with respect–regardless of whether they share the same point of view, religion, race, creed, education, sexuality, etc.  that we have ourselves.

Now we live in a time where presidential proclamations are delivered via Tweets that are often attacks on the desired target. We have social media tools that let us say whatever we want to whomever we want in whatever way we want.

But we don’t have to drop down to that level. We can choose to treat others with the same kind of respect we expect to receive ourselves. Even if you don’t like the other side, there’s no reason to resort to name calling and personal attacks.

Here’s a novel concept. Let’s just pretend we are back in the old days when civility was the norm. If we all work at this just a little bit, we’ll all be better off.

To subscribe, please click here.

Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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