Just a Moment for Marketing: A Midlife Corporate Crisis

Linda observes: Companies go through midlife crises, too.

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Top of Mind Thursday May 31, 2018: Eyes Wide Open

Top of Mind Thursday

Roseanne Barr’s revived sitcom was cancelled this week after she let loose a series of racist and anti-semitic tweets. This was not the first time Barr’s tweeting had gotten her into trouble, and she had supposedly been warned by the network prior to this week’s incident.
 
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But it’s what happened yesterday, after Barr addressed the controversy with another tweet saying she had taken an Ambien before sending out her controversial comments, that really completes this story.

 

Sanofi, the manufacturer of Ambien came back very quickly with an outstanding response:

 

People of all races, religions and nationalities work at Sanofi every day to improve the lives of people around the world. While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication.

 

Touche, Sanofi. Well-done. A great example of how to turn a potentially negative comment into a win-win for your company. Kudos for being engaged on social media and ready to respond appropriately.

 

Are you ready and alert to what’s being said about your brands?

 

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Just a Moment for Marketing: A Method to the Madness

Linda advises: Create methods to manage marketing.

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Top of Mind Thursday May 24, 2018: The Royal Treatment

Top of Mind Thursday

Last weekend, the attention of much of the world was focused on Windsor, England, where Britain’s Prince Harry wed American actress Meghan Markle in a much-anticipated televised extravaganza.
 

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The Harry-Meghan romance has captured the hearts and minds of people on both sides of the Atlantic. An heir to the British throne marrying a divorced American actress who is actually several years older than him. Reminders of the short and tragic life of Harry’s mother, Princess Diana. A ceremony that mixed British royal tradition with touches of Meghan’s bi-racial American heritage.

 

A descendant of slaves marrying the descendant of the monarch who may have once sold her ancestors into slavery? The Royal Family appears to have accepted Meghan whole-heartedly into their fold–regardless of her heritage.

 

Yet, on this side of the pond, England’s former colony is still struggling with how to handle those same descendants of slaves. While Meghan marries into royalty, Blacks in America are subject to interrogation and arrest for waiting in Starbucks, shopping in Nordstroms, renting an AirBnB, and even sleeping in their own Yale college dormitory.

 

What’s wrong with this picture? Maybe it’s time we took a cue from our former colonizers and start accepting people for who they are, rather than focus on the color of their skin, religion, sexual preference, or ethnic background. If the Queen of England can do it, why can’t we?

 

To subscribe, please click here.

 

Contact me to find out how to get heard above the noise.

 


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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