Just a Moment for Marketing: Mocha on Marketing: Sniffing Out What Matters

Mocha and Linda advise: We need to do a better job sensing our own environment.

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Top of Mind Thursday February 8., 2018: Fly Like An Eagle

Top of Mind Thursday

It wasn’t supposed to go down this way. Tom Brady and the Patriots were supposed to go to Minneapolis and come back with his sixth Super Bowl win.

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And for a good part of the game, it looked like that might still happen. But the Philadelphia Eagles stayed the course to beat the Patriots 41-33–in spite of 40-year-old Brady setting a record for the most yards passing in any NFL game.

The Eagles’ quarterback Nick Foles wasn’t even supposed to still be in the NFL. He was a backup player who had seriously considered leaving the game.

Yet in spite of all of that, the Eagles came home with their first Super Bowl win and the Patriots went back to New England denied.

That’s because when it comes to a single game, anything can happen. And we really should be looking at each challenge in life, whether business or personal, as a single event. Rather than focus on the past record of the opposition or why we can’t succeed, we need to think about how to muster all our resources and achieve the necessary goals.

The only contest that matters is the one in front of us today. When we focus on that, we can truly soar.

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Feeding the Entrepreneur in You…No Matter What Your Day Job

Dorie Clark
Consultant and Author
www.dorieclark.com

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, Dorie consults and speaks for clients, including Google, Microsoft, and the World Bank. She is also a producer of a multiple Grammy-award-winning jazz album.

In this podcast, Dorie talks about why it’s important for even those with full time jobs to become more entrepreneurial. She discusses why content creation is critical for those with an entrepreneurial spirit, and talks about how entrepreneurs of all types – whether employed by a company or on their own – can become more successful by expanding their thinking.


ListenListen to this podcast.


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Just a Moment for Marketing: Mocha on Marketing: It’s a Tough Life Being a Dog

Mocha and Linda advise: Consider how to make things as simple as possible for your customers.

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