Playing on the Same Team: Why Marketing is Key to a Healthy Sales Ecosystem

Karen Jackson
President
Jackson Solutions LLC
www.jacksonsolutions.com

Karen Jackson is the founder of Jackson Solutions LLC, a sales growth advisory firm whose mission is to help small and lower middle-market B2B business owners drive top line revenue profitably. Drawing on her breadth of experience as a CEO, entrepreneur, and sales executive, Karen helps CEO’s reinvigorate their organizations by uncovering their obstacles to growth, and developing immediate, practical, actionable strategies for accelerating revenue.

In this podcast, Karen talks about some of the reasons companies have trouble integrating sales and marketing—and how that hurts profitability. She introduces us to the idea of a sales ecosystem and explains why it’s so important for organizations to understand all the touchpoints between sales and other functions.


ListenListen to this podcast.


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Top of Mind Thursday July 16, 2020: An Open and Shut Case

Top of Mind Thursday

 

 

 

 

In an attempt to move back towards some degree of normalcy, many parts of the United States have moved to open more businesses.

Leverage2Market LogoIn recent days, everything from parks and beaches to hair salons and DisneyWorld has been allowed to open–albeit with restrictions on hygiene and number of people served. As a result, many people rushed in to do the things they’d been missing.

The problem was something else rushed in as well: coronavirus.

Even in areas that seemed to have the pandemic under control, opening up new areas of business has resulted in spikes in infections. Florida, Texas, California and 30 other states are seeing such rises in cases and hospitalizations that ICU and medical supply availability are again threatened.

We’ve now done the experiment. We shut off potential areas of transmission, the number of cases drops. We open those areas again, the number of cases rises dramatically.

I have yet to meet anyone who doesn’t wish this would go away and “normal” life could resume. But all the wishing in the world, doesn’t change the reality of how contagious and dangerous this virus is.

Now that we know this, we need to stop trying to find ways to “get around” restrictions and focus on how we can live our best lives while keeping ourselves and those around us safe.

We know it’s possible. Countries such as Taiwan, South Korea, New Zealand have done it. Even Spain and Italy have moved past their crises.

What we have to do now is simple. It’s an open and shut case.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

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What are people saying?

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Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday July 9, 2020: Channeling Differentiation

Top of Mind Thursday

 

 

 

 

This appears to be the time to launch new entertainment networks. In the last six months, we’ve seen the launch of Apple+, Disney+, HBO Max, and Peacock. This is in addition to Netflix, Amazon, Hulu, and other existing streaming channels.

Leverage2Market LogoWhat an amazing array of content! The problem is how do you remember what program is where? Each of these channels requires a paid subscription. How many of these can a household want–or afford–to buy? How do you differentiate one network from another?

Enter Disney+ with a special Fourth of July premier of the filmed version of the hit play Hamilton, filmed on stage with the original Broadway cast.

Think of the situation. It’s 4th of July. There are no live sports. No fireworks or parades. Most beaches are closed, as are many restaurants. There’s not a lot to do to celebrate the holiday. Except watch Hamilton on Disney+. Multiple times, if you’d like.

Did this work? Downloads of the Disney+ app were up 74% last weekend vs. the previous 4 weekends.

Not all of those people will maintain paid memberships. But they all now know about Disney+. We also know that once you’ve signed up for a recurring subscription, it’s easy to never get around to unsubscribing. So a good number of those people will remain Disney+ subscribers, at least for awhile.

I still can’t remember what shows are on what streaming channels. But in the fight to stand out above the noise, this is one duel Hamilton and Disney+ have clearly won.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Top of Mind Thursday July 2, 2020: Independent Thinking

Top of Mind Thursday

 

 

 

 

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness….

Leverage2Market LogoSaturday is Independence Day–the 244th anniversary of the day the Colonies declared their independence from England.

We certainly have a lot to ponder this year. A global pandemic, tough economic conditions, police brutality, and ongoing racial inequality are significantly impacting our unalienable rights.

One of the most impressive parts of our 250-year experiment in democracy is the ability to take stock and self-correct to get back to our core founding principals. That means some of the most critical pieces of our Constitution, aren’t in the Constitution at all–but in the Amendments that correct and amplify what was laid out in 1776.

The events of the past few months have caused us to hit pause on our regularly scheduled lives. We have the opportunity now to revisit our prior assumptions–to move beyond masks and monuments, excessive force and paranoia about those who are different from us.

This Fourth of July we have the opportunity to reflect on how we as a nation should define independence. We have the chance to move closer to what we adopted 244 years ago:

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty, and the pursuit of happiness.

To quote Hamilton, let’s not throw away our shot.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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