Top of Mind Thursday April 9, 2020: Different Than All Other Nights

Top of Mind Thursday

Last night was the first night of Passover, the holiday when Jews celebrate leaving Egypt, moving from slavery to freedom, and to the Promised Land of Israel.

Leverage2Market LogoThe Passover Seder, retelling the Exodus story (including the Ten Plagues), is traditionally one of the highlights of the year in many Jewish households. More Jews participate in Seders than any other religious celebration throughout the year. This is traditionally a time when homes are opened to all who are hungry and in need–a time of community bonding and celebration.

Except for this year, when homes are not open at all (not even to family members and close friends), because of the pandemic. Christians will face a similar predicament this weekend for Easter.

Technology has helped us. Last night, there were hundreds of thousands of seders shared through Zoom, FaceTime, or Skype. Participants were able to come together to participate in a community celebration, if not the full Seder meal.

The Passover Haggadah says, “This year we are slaves; next year we will be free.”

In our generation, there has not been a time when this message resonated so strongly. We may feel like slaves in our homes right now–imprisoned by the coronavirus. But to a certain extent, we are slaves to our prior way of life–to expectations of how the world works, to what we can expect makes up our daily existence, and to what constitutes a “normal” life.

This is a good time for all of us to contemplate what freedom really means. When we are able to leave our homes and mingle among others again, how will we celebrate our freedom? What story will we tell next year and the years following?

When the plague of Coronavirus has passed, how will we be free?

Contact me to find out how you can get heard above the noise – even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Comments Off on Top of Mind Thursday April 9, 2020: Different Than All Other Nights

Making Customers Yours Forever—On A Monthly Basis

Robbie Kellman Baxter
Founder
Peninsula Strategies LLC
www.robbiekellmanbaxter.com

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription pricing. Her clients have included Microsoft, the Wall Street Journal, Electronics Arts, and over 100 other membership economy organizations. Her first book, The Membership Economy, is an international bestseller. Her widely anticipated new book, The Forever Transaction, has recently been released.

In this podcast, Robbie explains how the membership economy has evolved over the last five years. She talks about why consumers and brands both love subscriptions, warns us how to avoid subscription fatigue, and tells us where she sees the world of memberships and subscriptions moving in the future.


ListenListen to this podcast.


Posted in Marketing Thought Leadership Podcast, News and Updates | Tagged , , , , | Comments Off on Making Customers Yours Forever—On A Monthly Basis

Top of Mind Thursday April 2, 2020: Knock, Knock–Who’s There?

Top of Mind Thursday

 

 

 

 

One thing we’re all learning through this pandemic is how many things it’s possible to do from home–including having what we need brought directly to us.

Leverage2Market LogoMost of us have used Amazon for home deliveries, and some may have ordered groceries or bought merchandise online. Now, DoorDash and GrubHub will deliver restaurant meals with contact-less delivery for safety. Chewy will deliver dog food and toys. Instacart will collect and deliver your grocery order. There are companies who will bring you office supplies, clothing, and more.

If it’s packageable and shippable, someone will arrange to bring it to your doorstep. If it hasn’t been delivered before, someone may still find a way to do it now.

Your customers are likely to be stuck “sheltering in place,” too. The more they can reach out and help their customers, the better off both of you will be. That means the more you can help deliver services to them–whether physically or virtually–the more they’ll appreciate your support.

What new and creative ways can you find to support your customers during this crisis? It’s time to go knocking on their door with help.

What are you doing to make the worst of times a little better for all of us?

Contact me to find out how you can get heard above the noise – even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , | Comments Off on Top of Mind Thursday April 2, 2020: Knock, Knock–Who’s There?

Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times

Top of Mind Thursday

 

 

 

 

As we navigate through the COVID-19 pandemic, we’re hearing some horrible stories of bad behavior.

Leverage2Market LogoThere are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 “cure” scams propagating on Facebook. Amazon has had to remove more than a million dubious listings. Email and phone scams are growing on a daily basis. Yesterday, a woman was arrested for purposely coughing on fresh food at a grocery store–which resulted in the store throwing away $35K in fresh food.

Yet, we also hear about people opening their wallets to those in need. Some are sewing masks for medical personnel. Others are offering free or reduced fee services. Volunteers are checking in on high risk people who may be isolated at home. People are going out of their way to make donations to arts groups that have had to cancel performances. Families are supporting local restaurants through takeout orders and extremely generous tips.

In a crisis situation, for every bad example of human behavior, we see at least one good one–maybe more.

We can’t make the virus miraculously go away, but we can control how we react to the situation. We can choose to be part of the solution, rather than exacerbating the problem.

What are you doing to make the worst of times a little better for all of us?

Contact me to find out how you can get heard above the noise – even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , | Comments Off on Top of Mind Thursday March 26, 2020: The Best of Times, The Worst of Times

  • Upcoming Events

  • What’s New

    Podcast: Linda Popky interviews David Priemer who explains why selling is so different now than it was just a few years ago - even more so in a post-pandemic world. - Listen.

    Article: Zig While Others Zag. Linda talks about finding opportunities during the pandemic on C-Suite Network.

    Article: Making Up for Lost Time. Linda discusses ideas for businesses to do during the COVID-19 lockdown on MultiBriefs: Exclusive.

    SAC® Press Release: "Successfully Navigating the COVID-19 Crisis Requires Action Now" - Leading consultants' advice available in new free eBook. Linda offers advice on how to cement relationships with your best customers. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Article: The danger in believing it ‘won't happen here’. Linda discusses preparedness in times of crisis on MultiBriefs: Exclusive.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. - Listen!

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats