Top of Mind Thursday – June 23, 2022: Flood of Memories

Five years ago, my daughter made this short documentary for film school about the impact of Hurricane Agnes.

Fifty years ago today, at 5:15 am, my mother shook me awake with the words, “You need to get up–there’sLeverage2Market Logo going to be a flood and we need to leave.”

Hurricane Agnes was descending on the East Coast and hitting our area of Northeastern Pennsylvania particularly hard. A little more than 36 hours later, the Susquehanna River overflowed its banks. Most of Wilkes-Barre and Wyoming Valley was underwater–including our house.

While there was limited loss of life because of the timely evacuation efforts of local officials, the damages were devastating. Of the $3 billion in damage (over $21 billion in today’s dollars), two thirds of that was along the Susquehanna River basin.

In a flash, everything we owned was gone. We were homeless, camping out in the living room of friends on higher ground. We lived off food stamps, Red Cross handouts, and food donations from a hastily set up food kitchen. It was months before we were back in our house.

The Valley did rebuild–which took years. The federal government stepped in to provide relief, and FEMA was born as a result of what was learned from this disaster. The national flood insurance program was also created after Agnes, because low-cost, accessible flood insurance had not been available at that time.

Those of us who lived through this learned an important lesson. All of the material things we own can disappear in an instant. Family, friends, memories–that’s what counts, everything else can be replaced.

Everyday there are disasters happening around the world. Yesterday’s earthquake in Afghanistan is just the latest. Fifty years after the fact, when I hear about a natural disaster, the memories come flooding back–with the realization that we have to help those in need, because we know what it’s like to be at the mercy of Mother Nature.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , | Comments Off on Top of Mind Thursday – June 23, 2022: Flood of Memories

Top of Mind Thursday – June 16, 2022: The Burglary of the Century

Tomorrow will be 50 years since the infamous Watergate burglary in Washington, DC.Leverage2Market Logo

 

How this happened, who exactly knew what and when, and who covered it up sound like the premise of a movie plot–except that it was all true.

 

The Committee to Reelect the President (who actually called themselves CREEP!), arranged a break-in at the Democratic National Committee headquarters in the Watergate building. It was what happened after this bungled affair that led to a web of corruption and coverup that went straight to the White House and then-president Richard Nixon.

 

The Washington Post’s Bob Woodward and Carl Bernstein, backed by Post owner Katherine Graham, were undeterred by threats from the Nixon administration as they uncovered what really happened.
More importantly, when confronted with the evidence, Republican members of Congress were the ones who drove the Republican president to resign.

 

Fast-forward half a century to the January 6th hearings going on in Washington now. The evidence of wrong-doing by the previous administration is solid–even members of his own team and family have testified how they told Trump he’d lost the election and warned him not to feed the frenzy of those who attacked the Capitol that fateful day.

 

The question is why half a century later this behavior has been tolerated and even encouraged by members of the Republican party. Maybe it’s time to dust off the books and movies to remind us what happens when our representatives put country over party and do the right thing.

 

Otherwise, all this president’s men may not be able to put democracy back together again.

 

Subscribe to this newsletter.

 

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , | Comments Off on Top of Mind Thursday – June 16, 2022: The Burglary of the Century

Top of Mind Thursday – June 9, 2022: Leaning Out

Sheryl Sandberg, longtime COO of Meta/Facebook, recently announced she is leaving the company after 14 years.

Leverage2Market LogoWhen she joined Facebook from Google, Sheryl was widely praised for bringing adult leadership and stability to the then-fledgling company. There’s no doubt that her experience and leadership helped the company get to where it is today, and for that she should be commended.

But in 2013, she did something for which many women leaders in business have still not forgiven her: She wrote a book called Lean In, which told women that we were not succeeding because we weren’t leaning enough into our jobs–we needed to work harder and put more energy into gaining traction in order to move up the ladder in corporate America.

As someone with wealth and power, that was easy for Sheryl to say. But it didn’t trickle down to the rest of us. When I came to Silicon Valley in the late ’80s, I was often the only female manager in the room. Today, more than 30 years later, I look around and there are still very few women leaders, and almost no female CEOs.

That’s not for lack of trying. But to effect change, you need to have a structure that supports the growth and development of women leaders, which includes providing support for working mothers, and for eliminating the kind of bad behavior brought to our attention by the #MeToo movement.

Sheryl Sandberg herself walked back from the concept in her 2017 book, Option B: Facing Adversity, Building Resilience, and Finding Joy–written after the untimely, tragic death of her husband. She realized this wasn’t as simple as she’d made it out to be previously.

The problem is you can’t lean in when there’s nothing to lean against. What we need to do instead is to push forward and help set the stage for success for the next generation.

Over and out, lean in.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , | Comments Off on Top of Mind Thursday – June 9, 2022: Leaning Out

Top of Mind Thursday – June 2, 2022: HoJos is NoMo

The last Howard Johnson’s restaurant in America, in Lake George, NY, closed recently.

Leverage2Market LogoWhile Millennials and Gen Zers are saying, “Howard WHO?”, those of us of a certain age remember a time when the orange roofs of Howard Johnson’s were a familiar site along main streets and rest stops across the country.

Long before McDonalds and other fast food chains were found on every corner, travelers could count on HoJo’s to provide good food served quickly and inexpensively…with 28 flavors of ice cream to boot.

But the advent of well-managed, highly efficient fast food chains displaced HoJos and other similar restaurant chains. Over the last 35 years, many of the restaurants were sold off, leaving only a handful of locations still carrying the HoJo banner. As of last month, the last of those sites is gone.

Today, we have hundreds of choices in fast food–from burgers to tacos to pizza to Chinese food and ice cream. We have pre-made meal kits that show up at your door ready to heat and eat, and Amazon delivering groceries the same day you order them.

But we don’t have that piece of Americana that was a welcome site to highway travelers. RIP Howard Johnson’s (or as we used to call them for fun, Joward Hohnson’s).

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Catch the latest episodes of the hottest podcast on business and entrepreneurship…ShrimpTank Seattle Wednesdays at noon PT.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , , , | Comments Off on Top of Mind Thursday – June 2, 2022: HoJos is NoMo

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats