Top of Mind Thursday September 5, 2019: Thanks for the Memories

Top of Mind Thursday

 

 

 

Music streaming service Spotify has revealed that their biggest area of growth is not today’s musical hits, but compilations and flashbacks of much older songs.

Leverage2Market LogoOne of their most popular recent additions was a 50-year retrospective on the group Led Zeppelin. Other in-demand playlists include artists like the Eagles, the Beatles, and similar bands.

They’re not the only ones. Look at the recent trend in rock group-themed movies–from Bohemian Rhapsody to Yesterday to Rocketman to Blinded by the Light… and more.

This makes sense. If Baby Boomers are no longer spinning LPs, playing DVDs, or listening to the radio, where will they find the music of their youth?

But it does turn a few stereotypes on their heads. For one, streaming services are as attractive to older consumers as to younger ones. On the other hand, the audiences for the rock-based movies are full of younger people who weren’t even born when these artists were in their prime.

How does this impact your business? Are there “oldie but goodie” services you can create or bring back? And, are you considering that the target market for those services might be broader than the original audience?

Don’t discount the value of nostalgia. As the Eagles once said, you can checkout any time you like–but you can never leave.

How do you act in a climate of change? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats