Top of Mind Thursday September 4, 2014: Big Time Fumble

Top of Mind Thursday
This week, the Baltimore Ravens fired star player Ray Rice after a video surfaced of Rice beating his then-fiancée unconscious.

Leverage2Market LogoRice didn’t deny the accusation; he had already been fined and suspended for the charge, as part of the NFL’s new domestic violence policy. But with the appearance of this graphic video, the Ravens and the league felt the need to take more drastic action.

Domestic violence should never be excused or condoned. Period. But the presence of a video (which the NFL may have known about for sometime) should be irrelevant.  The penalty for this kind of behavior should be harsh enough to send a strong message to those who are tempted to resort to violence against a partner: Don’t even think about it.

Unfortunately, this was not the first incident of its kind and it’s unlikely to be the last. Now’s the chance for the league and its teams to show leadership as they recover from this fumble. The world is watching.

My session on Overcoming the Fear of Business Success is available for the next two weeks, as part of the free Break Through Fear and Self Doubt Telesummit. More information.

To subscribe, please click here.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats