Top of Mind Thursday October 29, 2015: Standing Out by Getting Out

Top of Mind Thursday

Recreational retailer REI just did something totally outrageous–they cancelled Black Friday, traditionally the biggest shopping day of the holiday season.

Leverage2Market Logo

This week REI announced that they will be closed on the day after Thanksgiving. As a specialist in products for the outdoors, they’re giving all their employees the day off to spend outdoors themselves.

This is sacrilege to those who have built up Black Friday as *the* biggest single day for holiday sales. The hype around Black Friday has made it seem  bigger than Thanksgiving itself.

Will REI lose some sales on November 27th? Possibly, but not enough to make a difference. Their shoppers will wait till Saturday to go to the store, or they’ll shop online on Friday.

Meanwhile, REI has done something remarkable: They’ve found a way to stand out above the noise in the marketplace by actually picking up and going outside.

To subscribe, please click here.

Marketing Above the NoiseMy new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, is now available.

Download a FREE chapter now.

What people are saying.

Buy now.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats