Top of Mind Thursday May 28, 2020: Deja Vu All Over Again

Top of Mind Thursday





The scenes are familiar–only the names have changed.

Leverage2Market LogoTwo weeks ago, we saw video footage of the shooting of Ahmed Aubrey by two former police officers. Yesterday, it was George Floyd, who was choked to death by a police officer holding a knee against his throat. Two days ago, a white woman named Amy Cooper called police because a Black man asked her to leash her dog in a New York City park.

These are only the latest incidents of individuals being singled out for violence or trouble because of their race.

This doesn’t happen just to African Americans. Asian Americans are facing discrimination due to false claims that they helped spread the “Chinese virus.” Muslim Americans have faced violence and discrimination because of false rumors they are all terrorists. Hispanic Americans are discriminated against because they are falsely labeled criminals and rapists.

The common thread: In a time when the entire world is suffering from the effects of a lethal virus, we see the same despicable behavior over and over against people who are different than us. In a time when we should be coming together to help Americans stay safe and return to some sense of normalcy, we see violence erupt over the wearing of masks. In a time when everyone has the ability to immediately broadcast what happens around them, we see unnecessary violence and aggression that previously was swept under the table.

It’s time to get back to business. But we can’t move forward until we agree to stop exhibiting the same inexcusable behavior over and over again–in our businesses, our personal lives, and among those around us.

It’s time to stop living deja vu over and over again.

Contact me to find out how you can get heard above the noise – even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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