Top of Mind Thursday May 14, 2020: Unmasking Creativity

Top of Mind Thursday

 

 

 

 

As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus.

Leverage2Market LogoInitially, the focus was on masks and other personal protective equipment (PPE) for medical providers and first responders–to keep them healthy and safe as they cared for others.

More recently, the directive from medical experts has been that we should all wear masks to protect ourselves and others–as the virus can spread silently from asymptomatic people.

While some people are revolting against the mask requirements, others have found a new opportunity to express their creativity. No longer are we limited to the white paper throw-away surgical or N95 masks we see in hospitals. There are now thousands of mask and face covering designs available in a multitude of fabrics and designs.

Choose a mask featuring your favorite sports team, celebrity, or TV show. Order a face covering that reflects your hobbies or interests. Wear a different mask for the day of the week, or get a variety to match your wardrobe.

My current favorite was the one I saw in the supermarket yesterday. A man walked by me with a mask that said, STAY SIX FEET AWAY FROM ME…printed on the mask!

Even in the face of a pandemic, people rise to the occasion with humor and creativity–and the entrepreneurial spirit prevails yet again.

What opportunities do you have in your organization to unmask creativity during this challenging time?

Contact me to find out how you can get heard above the noise – even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: Getting grounded: Implications for business. Linda discusses how to be effective in business during these difficult times on MultiBriefs: Exclusive.

    Article: It’s fix it time: Making downtime work for associations. Linda discusses fix-it repairs for associations during the pandemic on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats