Top of Mind Thursday May 14, 2020: Unmasking Creativity

Top of Mind Thursday





As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus.

Leverage2Market LogoInitially, the focus was on masks and other personal protective equipment (PPE) for medical providers and first responders–to keep them healthy and safe as they cared for others.

More recently, the directive from medical experts has been that we should all wear masks to protect ourselves and others–as the virus can spread silently from asymptomatic people.

While some people are revolting against the mask requirements, others have found a new opportunity to express their creativity. No longer are we limited to the white paper throw-away surgical or N95 masks we see in hospitals. There are now thousands of mask and face covering designs available in a multitude of fabrics and designs.

Choose a mask featuring your favorite sports team, celebrity, or TV show. Order a face covering that reflects your hobbies or interests. Wear a different mask for the day of the week, or get a variety to match your wardrobe.

My current favorite was the one I saw in the supermarket yesterday. A man walked by me with a mask that said, STAY SIX FEET AWAY FROM ME…printed on the mask!

Even in the face of a pandemic, people rise to the occasion with humor and creativity–and the entrepreneurial spirit prevails yet again.

What opportunities do you have in your organization to unmask creativity during this challenging time?

Contact me to find out how you can get heard above the noise – even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

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