Top of Mind Thursday – June 17, 2021: Overheating

The western half of the United States is in the middle of an extreme heat wave. Temperature records are being broken across the country.

Leverage2Market LogoThe situation is exacerbated by the extensive drought conditions faced by most of this area. Lakes and dams are at record low levels; dried grass and plants are like tinder. In CA, warnings have gone out about fire danger, as well as the need to conserve power to avoid blackouts.

This is not the first time this has happened, nor will it be the last. One of the impacts of climate change is we see more and more extreme weather events–from record-breaking heat to stronger hurricanes, tornadoes, and even massive snow storms.

We know all this, yet there is a limited number of actions currently being taken to mitigate this. We cut back dried vegetation to avoid fires and ask people to turn up their thermostats, but those are temporary measures. The bigger actions–such as reinforcing the power grid, building fire resistant structures, adding additional energy sources–require more thought, more work, and more investment. Yet that’s where the greatest returns will be.

There’s a Chinese proverb that says a journey of a thousand miles starts with a single step. Getting more people who take that initial step makes the journey easier for everyone. It’s time to recruit as many people as we can to take the first big steps to deal with this issue–before a little overheating turns into a massive conflagration.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.

    Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Post-Pandemic Work Environment Brings Need for New Best Practices" - Linda says that marketing efforts should focus on how an organization can help improve conditions for customers now and in the future. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats