Top of Mind Thursday : June 10, 2021 – Meeting Expectations

As we emerge from pandemic limitations, people are beginning to gravitate to seeing each other in person.

Leverage2Market LogoBreakfasts, lunches, dinners, coffee–we now have the chance to see family, friends, and colleagues in the flesh for the first time in over a year. If we’re vaccinated, we can gather in groups–almost like the old days.

But what’s interesting is that in some cases, people don’t want to go back to the old way of doing things–and it’s not from fear of catching the virus. In-person meetings involve planning, dressing up (including pants and shoes!), and travel time–not to mention more calories from all those meals.

After more than a year of avoiding all of this, some of us actually like no commute, no dress-up, no drama events, and that’s not likely to change any time soon.

We’ve watched how people and organizations adapted to being totally virtual, because they had no choice. The next step is to adapt to hybrid situations where some people choose to show up in person, and others use technology to attend from a distance.

Navigating the new landscape will be more complicated and more challenging than operating entirely in the virtual world. The question is how well will we do to manage meeting expectations.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats