Top of Mind Thursday June 11, 2020: Opening the Door

Top of Mind Thursday





In the last several weeks, many US states and other countries around the world have started re-opening parts of their economies.

Leverage2Market LogoIn some cases, like New Zealand and South Korea, the coronavirus has been virtually vanquished. In others, like Spain and Italy, the curve has flattened enough that officials believe it’s safe enough to resume many activities. In the United States, both the status of the pandemic and the dates for re-opening of various sectors differ from state-to-state or region-to-region.

After months of lockdown, many people are going stir-crazy. They want to get out and resume their normal lives. Some are taking the advice of public health officials to wear masks and continue social distancing. Others are throwing caution to the wind.

As a result, there are two parallel situations developing. First, there are people who are ready and anxious to jump into their old activities–regardless of whether or not they’re safe. On the other hand, there are people who will be reticent to resume even those activities that are now considered appropriate, because they are concerned about continued spread of the virus.

The virus has not magically disappeared, and it’s likely we will see significant upticks in infection over the next several months as more and more “normal” activities resume. The more businesses can take appropriate safety and hygiene measures, the smaller that rise may be.

But just as important as new cleaning and service protocols is making customers feel comfortable. All the processes and procedures in the world won’t make a difference if a customer perceives they are at risk and becomes afraid to proceed.

It’s important to communicate frequently and share plans as they develop. It’s also important to accept the fact that a segment of your customers may not be ready for business as usual for a long time. Keep developing and improving alternative means to support your customers: remote meetings and events, no-cost home delivery, take out and curbside pickup for all manner of retail products–not just restaurants.

The door to a more normal environment is opening just a crack. We need to be careful with how we handle this opportunity, or we may quickly see it slam in our face.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats