Top of Mind Thursday January 30, 2014: Enduring Not Endearing

Top of Mind Thursday
The latest allegations about government monitoring imply that the NSA is not just monitoring phone calls, but gathering information from “leaky apps” as well.

Leverage2Market LogoThe tech industry reacted with typical outrage. However, what seems to be lost in this discussion is that this is *exactly* what many of these tech firms do as part of their day-to-day business.

Ever notice how the ads next to your Gmail account reflect topics you have been discussing in emails? Or that Facebook ads are related to your likes, follows, and status updates? Or wonder why ads for a site you recently visited start cropping up on other sites you go to afterwards (a practice known as re-targeting)?

For better or for worse, this is the price we pay to be connected in the Internet age. Rather than be outraged, we need to be more proactively aware that what we say and do online represents us–to not just friends and family but to customers, prospects, employers and others. And once out there, these comments, audios, videos, Tweets, etc. are there for a long, long time.

Remember that what happens on the Internet is enduring, not endearing.

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