Top of Mind Thursday August 27, 2020: Time Out

Top of Mind Thursday

Yesterday, all the games in the NBA and WNBA were postponed, as were many MLB games.

Leverage2Market LogoPlayers, coaches, and even broadcasters walked off their jobs in protest of yet another unarmed Black man being shot in the back, followed by two people killed and another injured by a white teenager, who says he is part of “the militia.”

Is this an extreme action? Absolutely. When the Milwaukee Bucks refused to get on the court, they were potentially sacrificing an NBA championship. But other teams followed suit in a move of solidarity. The WNBA did the same, as did a number of Major League Baseball teams.

Why was such an extreme action necessary? Because in spite of all of the outrage and reaction to the deaths of Ahmed Aubrey, Breonna Taylor, and George Floyd, this kind of thing keeps happening again and again. The only difference is this time Jacob Blake was not killed–only seriously injured and potentially paralyzed for life.

Sometimes going through the normal channels doesn’t work. Sometimes the way to be heard above the noise is to make all the noise stop. Sometimes the best way to effect change is to take actions that are so dramatic, they’re impossible to ignore.

The NBA Playoffs resume today. Let’s hope the actions that precipitated the walkout do not.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: How to use LinkedIn more effectively for actual connections. Linda discusses tips on how to avoid soliciting connection requests on MultiBriefs: Exclusive.

    Article: Mind your mindset to drive your association forward. Linda discusses how a different mindset can help your organization on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Karen Jackson who talks about some of the reasons companies have trouble integrating sales and marketing - and how that hurts profitability. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Diversification Now is Both Doable and Desirable" - Linda discusses repackaging existing offerings to a more diverse customer base. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats