Top of Mind Thursday April 30, 2020: Write Now

Top of Mind Thursday





On a regular basis, I hear from professionals who tell me they want to create a piece of writing–everything from a blog post to a full book–but don’t have the time to do it.

Leverage2Market LogoA funny thing is happening during this COVID-19 crisis. People have a lot more time now that their in-person meetings are cancelled, and their commute is measured in inches instead of miles. Some are using this extra time to relax, catch up on tasks around the house, or re-connect with their families.

And quite a few people are also taking time to sit down and crank out that writing project they’ve been avoiding. Or they’re pulling out something they’ve written previously but never finished and polishing it up.

In spite of the WFH orders (or possibly because of them), there’s a hunger for good content. If you’re been thinking about writing a blog post, go do it. If you’ve wanted to put together a short e-Book, go do it. If you’ve been meaning to start a full book project, now’s the time to go do it. In fact, write 5 -10 blog posts or create 2 e-Books if you want, and keep them to post over the next few weeks or months.

How do you do this? Just sit down and do it. Use your computer, tablet, or phone, or that old-fashioned stuff called pen and paper. Set aside a few minutes each day and start writing, so that this becomes a habit.

Author Dorothy Parker said, “The hardest part of writing is applying the ass to the seat.” Now’s the time to take her advice. Write now.

Contact me to find out how you can get heard above the noise – even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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