Top of Mind Thursday April 18, 2019: In Disrepair

Top of Mind Thursday





The world watched in stunned disbelief this week, as the Cathedral Notre Dame in Paris caught fire and burned for hours, with hundreds of firefighters bravely fighting back the blaze to save irreplaceable artwork and religious artifacts.

Leverage2Market LogoWhen the flames died down, it appears that the main part of the cathedral remained standing, with many precious pieces of artwork and religious relics spared. Several of France’s richest citizens have already pledged billions of euros toward the immense effort needed to rebuild the 800 year old landmark.

It’s too soon to know what caused the fire, but it possibly was related to remodeling efforts intended to restore the building to its former glory. What had not been well-publicized was how the condition of the much-loved cathedral had deteriorated due to lack of proper maintenance. The building was in terrible disrepair. As a result, when a spark started in the attic, it spread quickly in a structure that was filled with flammable materials and lacking in basic fire prevention and suppression capabilities.

How different might this situation have been if those in charge had taken time to correct deficiencies when they were small, before they created conditions that were ready to turn disastrous with just a spark.

How often do we focus on the facades in our business at the cost of the core infrastructure underneath?  How many times do we ignore critical changes that could keep our business from imploding?
When a well-loved landmark is badly damaged, the community comes together to support rebuilding efforts. But wouldn’t it make more sense to do what’s needed upfront to prevent a tragedy instead?

Are your customers being served? How sure are you about that? Read my article.

Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity. My episode is live NOW!

Contact me to find out how to get heard above the noise.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.

    Podcast: Linda Popky interviews communication expert Nancy Duarte who explains how storytelling can be critically important to communicating data.  - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats