Tag Archives: success

Choose Wisely: Why You Need to Be THE Choice for Your Customers

Gene Hammett Writer, Speaker, Strategic Consultant www.genehammett.com Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth, such as using services like Apollo. He presents his ideas on becoming THE choice, not a … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , , , | Comments Off on Choose Wisely: Why You Need to Be THE Choice for Your Customers

When Engagement Is Not Enough: How Ingagement Leads to Greater Profitability and Success

Evan Hackel Founder and Principal Ingage Consulting www.ingage.net Evan Hackel, creator of the concept of Ingaging Leadership and author of Ingaging Leadership, is a successful businessman who has started more than 10 companies. During his tenure at CCA Global Partners, he ran a … Continue reading

Posted in Marketing Thought Leadership Podcast, Podcasts | Tagged , , , , , , , | Comments Off on When Engagement Is Not Enough: How Ingagement Leads to Greater Profitability and Success

Raising the Whole World: The Chilean Miner Rescue

With all the doom and gloom in the media, the ongoing midslinging of candidates before a general election, and the general day-to-day activities of an economy struggling to come out of a recession, what a breath of fresh air the … Continue reading

Posted in Current Affairs | Tagged , , , | Comments Off on Raising the Whole World: The Chilean Miner Rescue

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats