Raising the Whole World: The Chilean Miner Rescue

With all the doom and gloom in the media, the ongoing midslinging of candidates before a general election, and the general day-to-day activities of an economy struggling to come out of a recession, what a breath of fresh air the Chilean miner rescue has been.

Here’s a case where what would have been certain death for these men just a few years ago has been transformed into a successful rescue and celebration that is being watched my hundreds of millions of people around the world.

Furthermore, the complex, difficult rescue mission has been put together by an international team that only considered how best to save the lives of the men underground. Modern technology not only allowed these men to come out alive, in good spirits, and seemingly quite healthy–it allowed us to be a part of their rescue and their lives, even as the Phoenix capsule was lifted and lowered into the mine.

In spite of all the politicians, the many crises and issues faced on local, national and international levels, and after the long frustrating cleanup of the BP Gulf oil spill, this is a clear case of goodwill, ingenuity and hard work coming together in triumph.

The good guys won one today and we are all the better for it.

This entry was posted in Current Affairs and tagged , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.

    Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats