What’s New
Article: Who's Winning? Lessons from The Government Shutdown Crisis. Linda Popky discusses how the heat of friction drives innovation on Commpro.
Article: Cut Through the Noise: Traditional vs. Digital Marketing Part II by Carie Ferg, Manta Contributor, Midlands Directory. Linda Popky discusses whether to use traditional versus digital marketing based on your audience and prospects.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Marcia Daszko who discusses the key factors that allow an organization to create positive transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Friction Point: From Success to Stagnation. Don't lose your company's edge. Encourage constructive friction. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: entrepreneurs
Be Audacious: How Socially-Conscious Businesses Can Drive Change
Somya Munjal Social Entrepreneur and Author www.somyamunjal.com Somya Munjal is an Indian-American whose journey to social entrepreneurship began with her mother in India who, as a child, ended up living in extreme poverty during the partition. When Somya’s family migrated … Continue reading
Keep Swinging: Secrets to Launching Successful Entrepreneurial Ventures
Rick Steele Founder and CMO SelectBlinds, LLC www.selectblinds.com Rick Steele is the founder and CMO of SelectBlinds, LLC, an online e-tailer of independently branded window fashions. He manages almost 100 people and serves millions of customers. The author of the … Continue reading
Choose Wisely: Why You Need to Be THE Choice for Your Customers
Gene Hammett Writer, Speaker, Strategic Consultant www.genehammett.com Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth, such as using services like Apollo. He presents his ideas on becoming THE choice, not a … Continue reading
Brands Breakthrough By Being Brave Enough To Be Authentic
Gregory Diehl Author www.gregorydiehl.net Gregory Diehl has traveled to over 49 countries on a global quest for learning, self-discovery, entrepreneurship, and inquiry. His first book Brand Identity Breakthrough, was a smash hit and quickly became an Amazon bestseller. Gregory continues … Continue reading