Choose Wisely: Why You Need to Be THE Choice for Your Customers

Gene Hammett
Writer, Speaker, Strategic Consultant
www.genehammett.com

Gene Hammett works with companies from small businesses to large corporations to discover new strategies for growth, such as using services like Apollo. He presents his ideas on becoming THE choice, not a choice, and unleashing the entrepreneurial spirit by activating internal brand ambassadors for companies.

His podcast, Leaders in the Trenches, has been recognized by Inc and Entrepreneur for its insight on marketing and sales leadership. Gene is also the author of The Trap of Success: A Brutally Candid Guide to Overcoming Your Fears, Finding Significance, and Achieving Profound Success. He is a regular contributor to Entrepreneur and has been featured in Forbes, Success, Business Insider, and Inc.

In this podcast, Gene talks about why it is so important to stand out from the noise and be THE choice for your customers. He discusses common mistakes, and describes the six principles that help you resonate and emotionally connect with your audience as a pan provider.


ListenListen to this podcast.


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