All Black: Swans, Sheep, Rugby Players

New Zealand is still celebrating its World Cup rugby championship last month. It’s impossible to go anywhere in this country without seeing some AllBlacks flag, banner or momento. Players are featured in print and broadcast ads and even as part of the safety videos for Air New Zealand.

It’s good to be All Black if you’re a rugby player, but not necessarily so if you’re an animal. Nassim Taleb wrote a book called The Black Swan about how we don’t believe in the existence of the highly improbable (like the black swan) until it appears and we are confronted with evidence to that effect. In New Zealand today, in spite of a country devoted to animal and land conservation, it’s still legal to hunt black swans (which were brought over from Australia), but not the more ordinary white kind.

In many cultures, the “black sheep” is the one that stands out–it doesn’t belong with the rest of the flock, it’s seen as being worth less. New Zealand is known for having 10x the number of sheep as people.

What I’ve learned here is that changing the diet of the black sheep to a richer feed makes their wool much lighter–to the point where they look just slightly darker than the rest of the group. It’s a better fate than that of the black swan. Still one wonders why it’s so important to lighten up the wool when most of it is dyed for clothing anyway. Merino wool is highly prized and not inexpensive to purchase and it comes in just about all the colors of the rainbow.

Then there’s the possum. Depending on whom you talk to, it was brought to New Zealand for its fur or to help try and control the rabbit population. Unfortunately, the law of unintended consequences set in. There are twice as many possums as sheep and the number keeps rising. They eat up the natural vegetation and destoy habits for local animals, which may be why it’s said many New Zealanders feel the best thing they can do with a possum is run over it with their car.

This entry was posted in Travel and tagged , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: How your business can take advantage of shifting content preferences during the pandemic. Linda discusses how to get your story out to your key audiences on MultiBriefs: Exclusive.

    Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.

    Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.

    Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats