Article: How your business can take advantage of shifting content preferences during the pandemic. Linda discusses how to get your story out to your key audiences on MultiBriefs: Exclusive.
Article: Avoiding costly online mistakes: Why the internet is enduring, not endearing. Linda discusses how to survive in the all-seeing Internet world on MultiBriefs: Exclusive.
Article: Preventing hate crimes: If you see something, say something. Linda discusses the increase in hate crimes over the last three years and what you can do about it on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Navid Jafari who talks about how the COVID-19 pandemic is forcing marketers to revisit their existing marketing plans. - Listen.
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "How to Triumph and Grow in this Uncertain Time" - Linda talks about how good marketing and business strategy remain the same through these difficult times. – Read release.
Article: Now More Than Ever: Whom You Associate With Matters. Lisa Anderson and Linda talk about taking over the management of Society for the Advancement of Consulting (SAC).
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: World Cup
From the start, they were dominant. The US Women’s National Team won the soccer World Cup Title on Sunday–their fourth title in the seven times the competition has been held. Their achievement on the field has … Continue reading
Reality changes with your point of view. The four World Cup finalists have very different views of this week’s games, depending on which end of the score they wound up owning. For Argentina and Germany, it’s time for a short … Continue reading
New Zealand is still celebrating its World Cup rugby championship last month. It’s impossible to go anywhere in this country without seeing some AllBlacks flag, banner or momento. Players are featured in print and broadcast ads and even as part … Continue reading