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Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.
Podcast: Linda Popky interviews Jono Bacon who explains how important it is for businesses to build strong communities. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: World Cup
From the start, they were dominant. The US Women’s National Team won the soccer World Cup Title on Sunday–their fourth title in the seven times the competition has been held. Their achievement on the field has … Continue reading
Reality changes with your point of view. The four World Cup finalists have very different views of this week’s games, depending on which end of the score they wound up owning. For Argentina and Germany, it’s time for a short … Continue reading
New Zealand is still celebrating its World Cup rugby championship last month. It’s impossible to go anywhere in this country without seeing some AllBlacks flag, banner or momento. Players are featured in print and broadcast ads and even as part … Continue reading