What’s New
Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Tag Archives: movie
Top of Mind Thursday March 1, 2018: A New Kind of Hero
The new action movie Black Panther is setting all kinds of box office records, capturing over $400 million in revenue in its first two weekends. If you haven’t seen the movie yet, it’s based on a Marvel comic book character with one … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Black Panther, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, movie, Top of Mind Thursday
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Top of Mind Thursday December 17, 2015: The Power of the Force
Unless you’ve spent the last 6 months holed up on the planet Tatooine, you probably know that the latest installment in the Star Wars franchise premieres this week. Starting at midnight tonight, The Force Awakens will be hitting theatres with … Continue reading
Posted in Top of Mind Thursday Memo
Tagged Jedi, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, movie, Star Wars, Tatooine, The Force Awakens, Top of Mind Thursday
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