Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.
Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.
Take our Marketing Above the Noise Assessment.
Video: Just a Moment for Marketing: Destructive vs. Constructive Friction. Find that inflection point where constructive friction turns into innovation. – View the video.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Tag Archives: Star Wars
Linda advises: Replicate your successes.
The Galaxy has lost its crown princess, Leia. Actress Carrie Fisher died Tuesday morning after suffering a heart attack on-board a flight to Los Angeles on Saturday. Medics revived her but she never regained consciousness. Princess Leia fought off Darth … Continue reading
By now, more than 143 million people have watched the quick video Candace Payne made of her new Chewbacca mask. If you haven’t seen it yet, go check it out. This mother of two, while sitting in her car, unboxes … Continue reading
Unless you’ve spent the last 6 months holed up on the planet Tatooine, you probably know that the latest installment in the Star Wars franchise premieres this week. Starting at midnight tonight, The Force Awakens will be hitting theatres with … Continue reading