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Tag Archives: Johnson & Johnson
Getting To “Priceless:” The Five Truths Method of Brand Strategy Development
Kevin Allen Founder and Chairman of Re:kap Ltd. And Planet Jockey www.rekapltd.com Kevin Allen is the founder and chairman of Re:kap, a business transformation company, and Planet Jockey, which specializes in gamified emotional intelligence training. Recognized as one of the … Continue reading →
Posted in Podcasts
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Tagged brand strategy development, five eternal truths, Johnson & Johnson, Kevin Allen, Linda Popky, Lufthansa, L’Oreal, marketing thought leadership, Marriott, MasterCard, Microsoft, Nestle, Planet Jockey, priceless campaign, Re:kap, Smith Barney, The Case of the Missing Cutlery, The Hidden Agenda
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