Getting To “Priceless:” The Five Truths Method of Brand Strategy Development

Kevin AllenKevin Allen
Founder and Chairman of
Re:kap Ltd. And Planet Jockey
www.rekapltd.com

Kevin Allen is the founder and chairman of Re:kap, a business transformation company, and Planet Jockey, which specializes in gamified emotional intelligence training. Recognized as one of the world’s most accomplished growth professionals, he has worked with such brands as MasterCard, Microsoft, Marriott, Smith Barney, Nestle, L’Oreal, Lufthansa and Johnson & Johnson, among others. He is the author of the bestseller The Hidden Agenda: A Proven Way to Business and Create a Following, and the recently released The Case of the Missing Cutlery: A leadership Course for the Rising Star.

Behind every enduring — and game-changing — marketing communications and brand initiative lies a carefully crafted, emotionally laden argument and coalescing strategic idea. In this podcast, Kevin Allen, who led the team that created the now-iconic “Priceless” platform for MasterCard, shares the five eternal truths, as well as how to get to a powerful strategic idea that gives listeners a practical tool to develop their own “Priceless.”


ListenListen to this podcast.


This entry was posted in Podcasts and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Strong Economy Creates Long-Term Growth Opportunities for Smart Businesses" – Read release.

    Podcast: Linda Popky interviews Dan Janal who tells us why the changes in the publishing industry offer outstanding opportunities for business people who have something to say. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: It Doesn't Smell Right. If it doesn't smell right, it just isn't right. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats