Tag Archives: marketing

Top of Mind Thursday March 15, 2018: Animal Instincts

It’s a terribly sad story. A family traveling with their pet dog is told by a United flight attendant to put the animal in an overhead compartment for the duration of the trip. When they land, they find the dog … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , | Comments Off on Top of Mind Thursday March 15, 2018: Animal Instincts

Just a Moment for Marketing: Going Against the Grain

Linda recommends: Capture the imagination of your customers.

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Going Against the Grain

Top of Mind Thursday March 8, 2018: Trading Places

Last week, President Trump announced major tariffs on steel and aluminum imported to the US. This follows tariffs on imported solar panels introduced last month. While this may help those industries specifically, it will hurt other US businesses that use … Continue reading

Posted in News and Updates, Top of Mind Thursday Memo | Tagged , , , , , , , , , | Comments Off on Top of Mind Thursday March 8, 2018: Trading Places

Just a Moment for Marketing: Filtering Out the Noise

Linda asks: Are your customers having a hard time hearing you?

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Filtering Out the Noise

  • Upcoming Events

  • What’s New

    Article: "How Great Consultants Can Stand Up and Stand Out" by Linda Popky on Women in Consulting - Read article!

    Article: "5 Ways to Make Organizational Friction Work for You" by Linda Popky on MENGonline - @popky #MENGonline #Marketing - Read article.

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Consulting Society Announces Leadership Change, Expanded Offerings" – Read release.

    Podcast: Linda Popky interviews Ivan Misner who tells us why having the right mindset makes all the difference in the world with networking. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Mocha on Marketing: Going After the Squeak. Sometimes it's the journey that should captivate us, not the destination. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats