Top of Mind Thursday – August 11, 2022: The Best Laid Plans

On Tuesday, I flew across the country to attend the wedding of a close family friend. Leverage2Market Logo

But yesterday, I started feeling unwell. By today, I had a full-fledged fever to go with body achiness. I’ve tested negative for COVID twice, but that doesn’t mean this isn’t COVID–we just don’t know yet.

Here’s the thing: I’ve stayed ultra-cautious for 2.5 years. It’s not clear where I could have picked this up. I stay masked whenever I’m out among people, and I was masked through the flight and in the airports on either end. Still, my seatmate on the flight wasn’t masked. The flight attendants weren’t masked. The chiropractor I saw on the weekend wasn’t masked either.

With four shots of vaccine, if this is COVID, it should be mild. But it’s still not going to be a lot of fun. The current variant does not seem to be susceptible to the vaccines, and it’s highly contagious. At the same time, today, the CDC lifted many of its recommendations for isolating with COVID.

Why? Because the public is tired of the virus. We’re tired of having to adjust our lives for this virus. We’re tired of not being able to control where we can go, who we can see, what we can do, etc. We don’t want to listen to the medical providers or government agencies because we don’t like what they’re telling us.

But just because we’re done with the virus doesn’t mean the virus is done with us. And deciding something’s no longer important or relevant doesn’t mean it goes away.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Roberta Matuson who talks about how important it is to have difficult conversations in a work environment, especially in a virtual and hybrid work environment. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Successful Organizations Move Beyond the Great Resignation" - Linda observes that great brands always attract great employees. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats