New Rules for Winning Today’s Time-Starved, Always-Connected 24-Hour Customer

Adrian OttAdrian Ott

Join us for the next NorCal BMA Marketing Strategy Roundtable when Adrian Ott, author of the soon-to-be-released book, The 24-Hour Customer (HarperCollins, August 2010) will share research about how to use the new rules of time and attention to gain market leadership in today’s connected economy.

You’ll learn:

  • How combining limited time, attention and sticky technologies creates competitive advantage
  • How much time executives spend in the buying process
  • Case Studies: How successful companies such as Symantec and J&J have changed the game &nbspthrough time and attention-centric methods
  • Key triggers that engage buyers today

Tuesday, June 29th
8:00 a.m. to 9:30 a.m.

Scott’s Seafood Restaurant and Grill
855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)

Palo Alto, CA 94301


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