Tag Archives: brand

Just a Moment for Marketing: Managing Brand Business

Linda asks: How are you handling brand dissonance?

Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Managing Brand Business

Just a Moment for Marketing: Employees Raise the Volume

Linda observes: Employees are an extension of your brand and image.

Posted in Consulting, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Employees Raise the Volume

Top of Mind Thursday August 1, 2013: A Rose By Any Other Name

I’m often asked how important it really is to have a strong brand. Isn’t it enough to have a great product or service? Here’s a real-life example of the power of brand. J.K. Rowling, noted author of the Harry Potter … Continue reading

Posted in Top of Mind Thursday Memo | Tagged , , , , , , , , | Comments Off on Top of Mind Thursday August 1, 2013: A Rose By Any Other Name

Just a Moment for Marketing: Build Your Core

Linda advises: Build your brand from the inside out.

Posted in Best Practices, Branding, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: Build Your Core

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Never An Afterthought: Pricing Is Strategic to Business Success" – Read release.

    Podcast: Linda Popky interviews Joseph Bradley, Global VP, Cisco Systems, who tells us why we can't get the answers we need without asking the right questions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: Can You Have Not Enough Friction? Creative disagreement leads to new ideas and improvements. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats