Tag Archives: brand

Just a Moment for Marketing: Managing Brand Business

Linda asks: How are you handling brand dissonance?

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Just a Moment for Marketing: Employees Raise the Volume

Linda observes: Employees are an extension of your brand and image.

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Top of Mind Thursday August 1, 2013: A Rose By Any Other Name

I’m often asked how important it really is to have a strong brand. Isn’t it enough to have a great product or service? Here’s a real-life example of the power of brand. J.K. Rowling, noted author of the Harry Potter … Continue reading

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Just a Moment for Marketing: Build Your Core

Linda advises: Build your brand from the inside out.

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