Roger J. Best
Marketing Metrics Handbook
Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.
In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
To learn more, join us for the complimentary webinar, Taking the Mystery out of Metrics: Making Marketing Easy to Measure on Thursday June 3, at 11am PDT.
Listen to this podcast.