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Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.
Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.
Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen
Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.
SAC® Press Release: "Global Business Opportunities Now Springing Up Everywhere" - Linda advises that now is the time to profitably leverage last year's experiences. – Read release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Author Archives: Leverage2Market
Top of Mind Thursday, March 18, 2021: Having a Bad Day
Last night, eight people at three different massage spas were murdered in the Atlanta, GA. Six of the eight victims were Asian; the suspect in custody is White. Supposedly, the killer told police he was trying to fight a sex … Continue reading
Top of Mind Thursday, March 11, 2011 : What a Difference a Year Makes
This week, we mark the one year anniversary of the COVID-19 pandemic. Exactly a year ago, we were overcoming the shock of learning a deadly disease was about to ravage not just a few countries, but the entire globe. The … Continue reading
Who Can You Trust? Building Credibility in an Age of Cynicism
Margot Bloomstein Appropriate, Inc. appropriateinc.com Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Content Strategy at Work and the recently released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge … Continue reading
Top of Mind Thursday, March 3, 2021: If I Ran The Zoo, This is What I Would Do
This week, Dr. Seuss Enterprises announced they would no longer be publishing six books by the popular children’s author because they contain images that are racially insensitive. The titles, including And to Think I Saw it on Mulberry Street, If … Continue reading