What’s New
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Outstanding Customer Experience Can Be A Key Differentiator For Successful Businesses" – Read release.
Podcast: Linda Popky interviews Bill Sanders of Roebling Strauss who tells us why static and entrenched mindsets don't fly in today's environment of digital transformation. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: Play It Again Sam. Your audience needs repetition to hear your message. – View the video.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Author Archives: Leverage2Market
Bridging the Gap: Tools, Behaviors, and Beliefs that Help Align Strategy And Execution
Bill Sanders Principal and Managing Director Roebling Strauss www.roeblingstrauss.com Bill Sanders is a business transformation and process innovation expert who drives organizations to execute on innovative strategy and unlock latent potential using their existing strengths. Using his proven holistic approach, … Continue reading
Top of Mind Thursday August 23, 2018: Losing a Good Neighbor
This week those of us in Northern California lost one of our favorite retailers, home improvent and garden supplier Orchard Supply Hardware (OSH). OSH was founded 87 years ago as a co-op for farmers and was a mainstay in many … Continue reading
Just a Moment for Marketing: Mocha on Marketing: Sniffing All the Newcomers
Mocha and Linda advise: Learn more about your customers, your competition, your markets.
Top of Mind Thursday August 16, 2018: A Sad Spotlight
This week a Pennsylvania grand jury released a report that said more than 300 predator priests had been abusing over 1000 victims over a period of more than 50 years. This comes 3 years after the release of the Oscar-winning … Continue reading