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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: The just-in-time effect: How Amazon and Uber have changed associations. Linda discusses how to survive in a just-in-time world on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Are you being served? What about your customers?. Linda discusses how to satisfy customers on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.
SAC® Press Release: "Nominations Open for Advancing Consulting Award" - Linda Popky says this award will acknowledge the work done by sole practitioners. – Read release.
Podcast: Linda Popky interviews Lindsay Pedersen who discusses why a lack of focus is a problem for many brands. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Author Archives: Leverage2Market
Top of Mind Thursday April 25, 2019: Not Enough Time for That
Science fiction introduced us to the notion of time travel–traveling forward to see what will happen, and backward to view the past (which we can’t change, or the world will be irretrievably damaged, so they say). … Continue reading
Top of Mind Thursday April 18, 2019: In Disrepair
The world watched in stunned disbelief this week, as the Cathedral Notre Dame in Paris caught fire and burned for hours, with hundreds of firefighters bravely fighting back the blaze to save irreplaceable artwork and religious … Continue reading
Top of Mind Thursday April 11, 2019: Why Are You Memorable?
People remember us for many reasons. Sometimes it’s because we did something unusual or outstanding. Other times it’s because of something we did poorly or not at all. I’m in Washington, DC this week with 120 … Continue reading
Networking is What You Do – A Connector is What You Are
Michelle Tillis Lederman Founder and CEO Executive Essentials www.michelletillislederman.com Michelle Tillis Lederman, named one of Forbes Top 25 Networking Experts, is the author of several books, including the internationally known, The 11 Laws of Likability, and The Connector’s Advantage. Michelle … Continue reading