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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Careful Preparation Helps Drive Success in New and Emerging Markets" - Linda recommends using what you know to expand outward. – Read release.
Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands. - Listen.
Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Author Archives: Leverage2Market
Top of Mind Thursday January 23, 2020: Going Nuts Over a Loss
Strong brand icons become trusted friends–almost feeling like family. That’s why it was such a shock to many of us to hear that Mr. Peanut, the symbol of Planters Peanuts for over 100 years, is about … Continue reading
Protecting Your Bold Brand
Erik Pelton Founder EMP&A www.erikpelton.com Erik Pelton launched his trademark law practice in 1999, following his work as an examiner at the US Patent and Trademark Office. The firm represents clients in all aspects of trademark clearance, registration, maintenance, transactions, … Continue reading
Top of Mind Thursday January 16, 2020: Baseball Strikes Out
This week, we learned that the Houston Astros had a system set up to steal signs from the opposing team during their 2017 triumphant run to the World Series. Major League Baseball suspended manger AJ Hinch … Continue reading
Top of Mind Thursday January 9, 2020: The Amazon Effect
We love to procrastinate. People have always put off decisions until the last minute. But now, we’re seeing people waiting until literally the last minute before making a commitment. We see this with SAC, our association: … Continue reading