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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: A net loss: Why focusing on Net Promoter Scores can hurt your business. Linda discusses building customer loyalty on MultiBriefs: Exclusive.
Article: When It's Time to Fire a Customer. Linda talks about when a customer is too costly to keep.
Article: 5 business lessons from the NBA Finals. Linda discusses five lessons from the NBA's championship series for us in business on MultiBriefs: Exclusive.
Article: What Boeing Can Learn From Oncologists and Hackers. Linda talks about the value of good user experience on C-Suite Network.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Focused Strategies Drive Growth at Successful Organizations" - Linda Popky talks about how growth comes through customer acquisition and retention. – Read release.
Podcast: Linda Popky interviews Seth Kahan who discusses the core competencies of visionary leadership. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Author Archives: Leverage2Market
Claim Your Influence: It’s Simpler Than You Think
Stacey Hanke Founder Stacey Hanke, Inc. staceyhankeinc.com Stacey Hanke is the founder and communication expert of Stacey Hanke Inc. and the author of Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and Yes You Can! … Continue reading
Top of Mind Thursday June 27, 2019: When Every Day is Groundhog Day
Last night, we went to see the Doobie Brothers and Santana at Shoreline Amphitheater, in Mountain View, CA. The concert was terrific; the experience afterwards, not so much. What should have been a 10-15 minute process to leave the parking … Continue reading
Top of Mind Thursday June 20, 2019: Whatever Goes on Line, Stays on Line
It seems like not a day goes by that we don’t hear about someone whose online comments come back to haunt them.This week it’s police officers from Philadelphia, St. Louis, and Dallas who are being investigated after racist posts came … Continue reading
Top of Mind Thursday June 13, 2019: It Ain’t Over Yet
The two-time defending NBA champion Golden State Warriors have been struggling to keep their title for a third straight year. A slew of injuries to all of their major players hampered the team all season, but … Continue reading