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LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.
Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.
Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.
Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).
Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!
SAC® Press Release: "Businesses Continue to Thrive in a Time of Volatility" - Linda Popky talks about finding the opportunity in the vortex. – Read release.
Podcast: Linda Popky interviews Maria Ross who explains why empathy is so important in today’s workplace. - Listen.
Take our Marketing Above the Noise Assessment.Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
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Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.
Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Author Archives: Leverage2Market
Top of Mind Thursday August 29, 2019: Time to Think When
Next Monday is Labor Day, which used to be the traditional date for school years to begin, new TV programs to broadcast, and Fall business activities to get into gear. But over the last few years, many … Continue reading
Top of Mind Thursday August 22, 2019: What’s at Stake
On Monday, nearly 200 members of the Business Roundtable, which includes CEOs of many of the country’s largest companies, redefined the purpose of a corporation. Since 1997, the Business Roundtable had said corporations exist principally to serve … Continue reading
Top of Mind Thursday August 15, 2019: Handling the Heat
Yesterday, the temperature in the Bay Area was over 100 degrees–about 20 degrees higher than normal–and today is predicted to be more of the same. Across the globe, the past year was the warmest in recorded history. … Continue reading
Top of Mind Thursday August 8, 2019: Fighting the Epidemic
In less than two weeks, we’ve had mass shootings in Gilroy, CA, El Paso, TX, and Dayton, OH. These are just the latest in an epidemic of violence. According to the Gun Violence Archive, in 2019 alone … Continue reading