Top of Mind Thursday September 28, 2017: A Knee-Jerk Reaction

Top of Mind Thursday

There’s been a flurry of reactions to the decision by professional athletes to kneel during the playing of the national anthem.

Leverage2Market Logo

Quarterback Colin Kaepernick started this practice last year as a way to express his frustration with the treatment of African Americans and other minorities in the US. Though a few others had joined him, this was not a widespread movement until this past week, when President Trump elevated the issue in a series of tweets.

Mr. Trump and others have incorrectly said this has to do with disrespecting the flag or insulting the American military. His suggestion that NFL owners fire players who express their opinions created a backlash that resulted in entire teams, including owners,  joining together to kneel–or for some teams to not take the field till after the anthem is played.

Publicly calling out athletes for the wrong reasons has resulted in unprecedented solidarity and support for those who were not being heard before. But it has also raised the level of divisiveness our country.

This is what happens when we react to the behavior of others without understanding the situation at hand. I suspect that if Kaepernick and others felt there was another appropriate venue for their views to be heard, they wouldn’t need to kneel. Publicly calling out people who disagree with you does not eliminate disagreement or move the process forward–it only adds fuel to the fire.

Are you prepared to handle public disagreement with your business? Take the time now to think of a more effective way to engage with those who disagree with you. Nothing good comes from a knee-jerk reaction.

To subscribe, please click here.

Contact me to find out how to get heard above the noise

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    LISTEN: The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity.

    Article: By any other name: Beyond Meat grows beyond belief. Linda discusses how to leap forward with business innovations on MultiBriefs: Exclusive.

    Article: A climate of change: What should your organization do?. Linda discusses how climate change might impact your business on MultiBriefs: Exclusive.

    Article: Two Successful Female Business Partnerships on Life Lessons at 50 Plus. Linda Popky and Lisa Anderson who talk about being co-executive directors of the Society for the Advancement of Consulting (SAC).

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    SAC® Press Release: "Focusing on Your Best Employees is an ART worth Developing" - Linda Popky talks about 'walk the talk' when it comes to building an employer brand. – Read release.

    Podcast: Linda Popky interviews Erik Pelton who explains why now, more than ever, it's so important to have a strong trademark for key brands.  - Listen.

    Video: Just a Moment for Marketing: One-minute videos that focus on a marketing tip or anecdote. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats