Top of Mind Thursday – October 7, 2021: Ready for the Rebound

I spent the last three days in a virtual conference for SAC, the Society for the Advancement of Consulting.

Leverage2Market LogoThis was the second year this annual event was held virtually, because of the pandemic. The bad news: We still couldn’t gather together in one place. The good news: We were able to gather virtually with colleagues from at least seven countries around the world and listen to an outstanding array of speakers.

Last year, we talked about how to thrive amidst the ambiguity around us. This year, the focus was on clarity: The rebound is here and we need to be positioned to help our clients take advantage of the new environment.

That doesn’t mean everything will be smooth sailing. We heard speakers tell us that there is no new normal, that the Great Resignation and supply chain woes are impacting businesses across many industries, and how our relationship to risk impacts everything we do–personally and professionally.

We also heard about the opportunities to develop ourselves and our consulting practices, while helping our clients thrive.

We’re at an inflection point in many ways. It’s up to us to decide what direction we take from here. Do we rebound and score or sit on the sidelines and watch others score big?

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Podcast: Linda Popky joins the Seattle Shrimp Tank podcast as a guest host. - Listen

    Press Release: "Linda Popky Joins Shrimp Tank Seattle Podcast" - Award-winning marketer bring strategic marketing perspective to popular podcast. – Read release.

    Podcast: Linda Popky interviews Margot Bloomstein who talks about how brands can build trust in a world filled with cynicism. - Listen

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "The Best Companies Innovate for Growth, Not Just Survival" - Linda notes that the 'good old days' of normal are gone, so create new and different offerings that fit the times and thrive! – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats