Top of Mind Thursday October 27, 2016: Media Mashup

Top of Mind Thursday

This week AT&T announced it was purchasing media giant Time Warner for more than $85 billion.

Leverage2Market Logo

There was a time when it was pretty clear who was in what industry. The phone companies provided phone service, the cable networks provided content, and that was that.

But today, Comcast owns NBC Universal, Disney owns ABC, some of the most exciting new programming comes from Netflix and Amazon, and soon AT&T will own Time Warner, which includes both a cable provider and content providers (TNT, CNN, etc.).

Content and delivery channels are now intertwined, creating a whole new way to look at media.

How does this impact you? What long-held assumptions about your industry should you be challenging? Will you wait till your competitors leapfrog to a new business model, or will you answer the call sooner?

To subscribe, please click here.

Ready to take your marketing to the next level? Contact me to find out how to get heard above the noise

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats