Top of Mind Thursday November 26, 2020: A Different Kind of Holiday

Top of Mind Thursday

 

 

 

 

Today is Thanksgiving in the US–a holiday where we give thanks for the many blessings we have in our lives.

Leverage2Market LogoNormally, this is a time of feasting with family, watching football games and parades, and preparing for big shopping events tomorrow, Black Friday. But this year, Thanksgiving–like everything else in our lives–is different due to COVID-19.

Travel is problematic–because of the spread of the virus. Large get-togethers are highly discouraged–because of the virus. Football games and the Macy’s parade are dramatically different this year–because of the virus. Black Friday sales are happening across a much longer time period–because of the virus. Many people have lost jobs and can barely feed their families–because of the virus. And many families are facing the holiday after losing loved ones–because of the virus.

There’s no doubt this is a difficult time for everyone around the world. But it’s also a time to offer gratitude for the good things around us:

People and organizations are stepping up to help those in need. Working from home has allowed many of us to rethink how we organize our lives and to refocus on what really matters. Many businesses have changed their focus to adapt to the new environment–whether it’s outdoor and takeout dining, curbside pickup and delivery, offering more virtual offerings, or creating a brand new market in designer masks and PPE. We’ve all learned how to be proficient in using Zoom, and numerous vaccines appear on the horizon for early next year.

This year, Thanksgiving is not so much a time of celebration as it is of reflection and gratitude for all we have. Sometimes it take a major disruption to appreciate what we have in our lives, and to teach us what’s really important. Let’s take time today to be grateful for all we have now and all we have to look forward to in a brighter future ahead.

Contact me to find out how you can get heard above the noise–even in a crisis situation.


Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Marketing Above the Noise.

Download a FREE chapter now.

What are people saying?

Buy now.

 


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , , . Bookmark the permalink.

Comments are closed.

  • Read Our Blog

  • What’s New

    Article: Hindsight is 2020: Putting the year in perspective. Linda asks what have we learned from this year? on MultiBriefs: Exclusive.

    Article: The cure for pandemic fatigue in your organization. Linda discusses how to keep your organization on track during these times on MultiBriefs: Exclusive.

    Podcast: Linda Popky interviews Rebecca Friese who talks about what really makes a good culture and tells us how the pandemic has impacted work and culture. - Listen.

    Podcast: Deb Zahn talks with Linda Popky and Lisa Anderson, SAC Executive Directors, about what SAC (Society for the Advancement of Consulting) does and how it helps consultants build successful businesses. A Craft of Consulting podcast. - Listen.

    SAC® Press Release: "Feed Their Needs: Put Customers First for Rapid Growth Next Year" - Linda recommends to find an unmet need and fill it. – Read release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer Learn more about Linda Popky's book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats