As we navigate through the COVID-19 pandemic, we’re hearing some horrible stories of bad behavior.
There are people ignoring calls to self-isolate and practice social distancing. There are COVID-19 “cure” scams propagating on Facebook. Amazon has had to remove more than a million dubious listings. Email and phone scams are growing on a daily basis. Yesterday, a woman was arrested for purposely coughing on fresh food at a grocery store–which resulted in the store throwing away $35K in fresh food.
Yet, we also hear about people opening their wallets to those in need. Some are sewing masks for medical personnel. Others are offering free or reduced fee services. Volunteers are checking in on high risk people who may be isolated at home. People are going out of their way to make donations to arts groups that have had to cancel performances. Families are supporting local restaurants through takeout orders and extremely generous tips.
In a crisis situation, for every bad example of human behavior, we see at least one good one–maybe more.
We can’t make the virus miraculously go away, but we can control how we react to the situation. We can choose to be part of the solution, rather than exacerbating the problem.
What are you doing to make the worst of times a little better for all of us?
Contact me to find out how you can get heard above the noise – even in a crisis situation.
Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
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Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
