Top of Mind Thursday June 26, 2014: GoPro Goes Pro

Top of Mind Thursday
GoPro, the maker of those tiny little cameras that show up in all kinds of bizarre places, had its initial public offering yesterday.

Leverage2Market LogoThe company sold nearly 4 million waterproof, actionproof cameras last year. GoPro cameras are used by skiiers, surfers, sky divers, and even an occasional dog or two to shoot videos from places previously considered impossible.

The IPO values the company, which is already profitable, at nearly $3 billion dollars. GoPro was started by a surfer who wanted a better way to capture what was happening on the waves.

Look what can happen when you see things from an angle no one has explored before…and you aren’t afraid to dive in and ride the wave.

To subscribe, please click here.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com


This entry was posted in Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.


    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats