Top of Mind Thursday June 18, 2020: Not Going Back

Top of Mind Thursday





As many locales are moving towards re-opening their economies, we hear many people talking about “Getting back to normal.”

Leverage2Market LogoHuman beings are creatures of habit. We need structure and process to organize our lives. So it’s no surprise that we are looking forward to the time when we’ll be able to go back to the way we used to do things–working, traveling, eating out, getting hair cuts and manicures, attending sporting events, etc.

But the sudden shock of the pandemic has forced us to revisit the way we used to do things. Do we really need all of those services we scheduled on a regular basis? How much business travel is really essential? Do we actually need to hold meetings in person or sit in commute traffic?

So much of the media focus has been on when it’s safe to do this or that, that we haven’t taken time to consider that in many cases, we don’t want to go back to the old way. Ever.

For every one who tells me, “I can’t wait to get back to…” there’s someone else who says, “You know what–I’m not ever going to go back to….”

Hitting STOP gives us an opportunity to look hard at what we might change in our businesses, as well as our personal lives. Have you thought about what you want things to look like in the future?

Time to look forward, because going back just may not make sense.

Contact me to find out how you can get heard above the noise–even in a crisis situation.

Check out our marketing thought leadership podcasts and the video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

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