Top of Mind Thursday June 16, 2016: It’s A Small World After All

Top of Mind Thursday

Last Sunday, we experienced the worst mass shooting in our country’s history when a armed gunman shot over 100 people at a gay nightclub in Orlando, FL.

Leverage2Market Logo

This tragedy resulted in 50 deaths, including that of the gunman, who claimed allegiance to the Islamic State as one of his last acts. More than 50 other people were injured, some very seriously, in the attack.

The gunman specifically chose to target gay people, but the impact of his actions hits all of us–regardless of religion, race, or sexual orientation. Bigotry and hatred should have no place in our modern society. Yet time after time, we see political candidates and elected officials taking actions and making proclamations that choose to point out the differences among us.

The good news coming from this tragedy is that so many people are coming together to mourn, to reject bigotry, and to show solidarity with those who have lost loved ones. We focus on how those impacted were so similar to us. These men and women were someone’s child,  someone’s parent, someone’s lover, someone’s friend.

It’s important that we don’t lose this spirit as the media attention turns to the next sensational news event. It’s a small, small world and we’re all in this together.

To subscribe, please click here.

Are You Sabotaging Your Marketing Efforts? Read my new article on the 5 signs of sabotage you’ll want to avoid at all costs.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Let us help your business rise to the top.
(650) 281-4854

This entry was posted in News and Updates, Top of Mind Thursday Memo and tagged , , , , , , . Bookmark the permalink.

Comments are closed.

  • Upcoming Events

  • What’s New

    Article: It's All About the Message: Lessons from This Week's Midterm Elections. Linda Popky analyzes the mid-term election results on Commpro.

    Podcast: "We Built This City" - Linda Popky shares stories about her 40+ years in tech marketing in Silicon Valley. She says, "Don't ever listen to somebody who tells you you can't do something." - Listen!

    Podcast: Interview of Linda Popky about Using Friction to Improve Your Marketing by Gene Hammett on Leaders in the Trenches.

    SAC® Press Release: "Successful Businesses Leverage Culture to Get Results" - Linda observes that brands don't create cultures - they reflect culture that already exists. – Read release.

    Podcast: Linda Popky interviews Rick Steele who shares insights he's gained from a starting a series of businesses - from Beanie Baby collecting to online mortgages to window fashions. - Listen.

    Take our Marketing Above the Noise Assessment.

    Video: Just a Moment for Marketing: The Cost of Hidden Friction. Bring friction to the forefront to manage it better. – View the video.

    NEW eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

    Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.

    Harvard Business Review: "Identify the Marketing Metrics That Actually Matter" by Linda J. Popky - Read article

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats